Candy - Lovely Package

Gum On

October 7, 2014 by Lovely Package

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth.

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

Student Work – Kathy Mueller

August 9, 2013 by Lovely Package

“Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope is that mismatched lovers can share a laugh in what is naturally an awkward moment, and perhaps even start a lasting platonic friendship.

Candy product packaging, like the “Don’t be Bitter” Lemonheads, proclaims such messages as, “Someone once told me, when life gives you a lemon… dump him.” And the cards offer options such as “I hope you… A) Find love. B) Call me to hook up. C) Go to hell or D) Get an STD.”

Jealous Sweets

July 3, 2013 by Lovely Package

“B&B studio has rebranded Jealous Sweets, a UK entrepreneur looking to bring credibility to candy with its range of delicious and high quality sweets for grown-ups. Jealous specialises in gummy and jelly treats that are made without gelatine, artificial colours or flavours, so they’re 100% vegetarian, gluten-free and full of natural fruit juices.”

“The existing Jealous packaging wasn’t working hard enough to communicate the brand’s premium positioning and the purity of its products,” explains B&B studio Creative Partner Shaun Bowen. “And the Jealous name had no real link back to the sweets themselves. We set about linking the two through the idea of ‘covetable candy’ – a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special.”

Stretch Island Fruit Company

April 10, 2013 by Lovely Package

“Stretch Island Fruit Company has an extensive line of fruit snacks. They came to us looking for a brand refresh and packaging overhaul that would bare fruit. We responded with a concept that truly focuses on the benefits of real fruit in a fun and playful way, appealing to both kids and kids at heart. We used a gloss coating to add depth to the design in a unique way for each sku, and created a truly versatile design system. We hope you enjoy the fruits of our labor.”

Peppersmith Tingz

April 7, 2013 by Lovely Package

“For the past four years, we’ve been helping Peppersmith reinvent the healthy confectionery market, first with chewing gum then with mints. With the grown-ups satisfied, it was time to turn our attention to kids with the launch of tingz – little bags of delicious sweets that are actively good for teeth. Made with xylitol – a natural wood sugar – these British Dental Health Foundation accredited sweets help reduce plaque and lessen the risk of tooth decay.”

Sweet Botanicals

December 9, 2012 by Lovely Package

“Sweet Botanicals is a line of organic hard candies of various flavors packaged in a nostalgic design from the 19th Century.”

Marou x Wallpaper*

August 20, 2012 by Lovely Package

“When Wallpaper* Magazine discovered Marou Chocolate, our client, they felt that this singular dark chocolate, hand-crafted in Saigon using purely local ingredients was a perfect match for their third annual Handmade issue (an issue with a focus on unique products combining luxury, craft and inspiration). Marou offered to create a special edition Wallpaper* chocolate bar in time for exhibiting at the 2012 Salone de Mobile in Milan. The packaging we designed for this occasion would stay true to the inspiration behind the standard Marou chocolate bars and press further the attention given to lovingly hand printed details. We strayed some from the traditional motifs of the standard bars to embrace a more modernist approach while incorporating the well known Wallpaper* asterisk mark. It began by creating a new background pattern, which moved away from the traditional lattice and organic elements, replacing them by geometric elements forming an extension of the Wallpaper* asterisk.

The same hand mixed inks and screen-printing methods used on the standard Marou packs were employed, but a new palette of hues would be used, derived from the Wallpaper* handmade seal. The seal even informed a limited edition version of Marou’s Monogram for this occasion. The final touch of hand embossing some of the pack’s design elements set the stage for a fully considered hand crafted piece.”

Student Work – Olivia Paden

July 12, 2012 by Lovely Package

“Brief: Repackage items for the existing online retailer, Dulce Mexico, that provides traditional Mexican candies, fruit snacks, and drinks from a variety of sub-brands. Rethink how Dulce Mexico can introduce themselves to a US market with a stronger brand presence.

Concept: As Dulce Mexico, currently an online candy retailer, is in a unique spot right now as they’re basically introducing themself to a US market, they have a unique opportunity and range of what they can do and how far they can push the brand. My solution to Dulce Mexico’s branding strategy is to play up the elements that are already unique to their candies, the oral experience and sinful indulgence of the sweet and spicy.

And so, the fun is in the foreplay, as Dulce Mexico’s packaging highlights the opening ceremony and sequence of indulging in Mexican candy. Adding intuitive elements such as tequila and tamarind mix further embraces the very experimental nature of these traditional desserts. Whether its girls’ night out, or girls’ night in, Dulce Mexico’s redesigned packaging catches the US market’s attention with a more playful, sexy, and contemporary eating experience.”

Hatziyiannakis

July 4, 2012 by Lovely Package

Designed by mousegraphics | Country: Greece “Brief: our product is strange and unique. We want to make this clear. Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type. Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship … Read more

Selfridges Selections

June 22, 2012 by Lovely Package