OKQ8

OKQ8

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Designed by Identity Works | Country: Sweden

“More than just the average petrol and hotdog selling roadside service stations, OKQ8 are trained car people that put your car first.

With this and a fregmented portfolio of car maintenance products in mind, OKQ8 approached Identity Works with a challenge. Create a unifying design system. Something easy to navigate, knowledgeable and quality reassuring.

Our Thinking. Performance fused with user friendly. Like the dashboard in your car. Neutral colours fused with guiding spot colours. Our principle. The the bigger and brighter the information, the more important to take note of it.

The result. A versatile, user friendly design and pictogram system spanning 130 products in 10 categories.”

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LeatherTech

LeatherTech

LeatherTech

Designed by McLean Design | Country: United States

“When chemists at Mothers auto care created an innovative new leather care system, they asked their long-term branding and packaging partners at McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the automotive category.

“Design is art with an objective,” says Ian McLean, founder and creative director at McLean Design, Inc. “Our team saw the need to position this revolutionary new product in a revolutionary new way. The bold packaging is a huge point of difference in a traditionally conventional market segment.”

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Nanokote

Nanokote

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Designed by Pidgeon Design | Country: Australia

“Development of an identity and packaging for Nanokote, a surface treatment product that repels dirt and water when applied to glass or ceramics, metal, timber and fabric. It uses nanotechnology to create sub-microscopic self-arranging particles that are measured in nanometers (billionths of a metre, or 10-9) to create a protective layer which inhibits dirt and water from attaching themselves to a surface.”

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Havoline Oil

Havoline Oil

Designed by McLean Design | Country: United States “With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually … Read more