Cereal - Lovely Package

Renee Voltaire

December 16, 2013 by Lovely Package

“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.

Renée Voltaire was one of the first players in the organic segment. When the brand launched it was relatively unique in design. Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”

Student Work – Lacy Kuhn

July 15, 2013 by Lovely Package

“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”

Student Work – Ashley Hohnstein

February 19, 2013 by Lovely Package

“In Good Health is a brand of muesli aimed at the average, middle-class consumer. Nowadays, a lot of people are aiming to be much more conscious of their health, and what they are putting into their bodies. Muesli is a great addition to anyone’s day. High in fiber, and vitamins; it is guaranteed to start your day off correctly. It is based on the recipe created by the Swiss in the early 1900s, using dry oats and various dried fruits, nuts and seeds. It can be mixed with milk or yogurt! In Good Health promotes healthy nutrition through making its’ consumers aware of the valuable nutrition packed into each serving of muesli through illustrations on the package. Additionally, it makes measuring these servings easy by having the lid serve the dual purpose of also equaling exactly one serving! Through In Good Health’s playful illustration, healthy nutrition, and easily used packaging; it is sure to break into the breakfast cereals market with ease!”

Student Work – Kate Mikutowski

January 13, 2013 by Lovely Package

“The project was to create a package and branding for a breakfast cereal. I chose to the classic and childhood favorite, cream of wheat. Creamwheat aims at giving the cereal a more contemporary feel, by making the branding simplistic, elegant, and modern. The colors of Creamwheat are lighthearted, leaving the consumer feeling warm and comforted. Start your day off right with a bowl of Creamwheat!”

Doves Farm Organic

June 9, 2011 by Lovely Package

Designed by Studio H | Country: United Kingdom “As part of their ongoing packaging design work for Doves Farm Organic, Studio H has designed their range of new Gluten Free cereals. Keeping the illustrative tradition established by Studio H for the brand, in particular the iconic Choc Stars Cereal pack, Rob Hall, Creative Director, worked with … Read more

Mom’s Best Naturals

April 17, 2011 by Lovely Package

Designed by HartungKemp | Country: United States “The makers of Mom’s Best Naturals breakfast cereals recognized that their existing branding and boxes were impediments to growing their value brand’s retail footprint nationwide. Their existing boxes looked “low price,” but sacrificed brand equity, too. HartungKemp’s colorful, illustrated redesigns reprioritized “quality” and “natural” to put them first … Read more

Student Work – Westerdals School of Communication

March 18, 2011 by Lovely Package

“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.

All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.

Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”

Student Work – Westerdals School of Communication

March 6, 2011 by Lovely Package

“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.

The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.

We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”

Upp

January 31, 2011 by Lovely Package

“Upp is a concept for the home-cooked breakfast Värmland, made with organic ingredients. I developed both name and design.

The name refers to the notion of waking up the morning and the structure is designed as a pillow to help build on the concept. Värmland is the breakfast that gets you Upp in the morning.”

Student Work – Niklas Hessman

July 23, 2010 by Lovely Package

“A kind of taste pack for oatmeal. This package contains the right amount of oatmeal with added sugar and salt. You break your BREAK FAST pack over a bowl, add water and cook in the microwave. Then you can tentatively serve with cold milk. The idea is to target a new audience that otherwise would not eat oatmeal, but also to those who are usually in a hurry in the morning and tend to skip today’s most important meal, breakfast. Break it fast and have a BREAK FAST!”