cheese - Lovely Package

Anchor Cheddar

March 27, 2014 by Lovely Package

“Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from much-loved brand Anchor®. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014.

Elmwood were tasked with creating a design that would perfectly balance Anchor’s® ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognisably Anchor® while achieving clear stand out in the crowded cheddar fixture.”

Student Work – Manuel Bortoletti

December 9, 2013 by Lovely Package

“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.

The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”

Simply Enjoy

September 20, 2013September 9, 2013 by Lovely Package

“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.

Scope: Brand strategy, identity design, tone of voice and packaging graphics.

Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”

Shepherds Purse

November 9, 2012 by Lovely Package

“Award Winning Artisan Yorkshire cheese producer, Shepherds Purse has embarked upon a full rebrand and packaging redesign.

Famous for Yorkshire Blue and their range of specialist cheeses made from ewe’s milk, cow’s milk and buffalo milk, Shepherds Purse has timed the rebrand to coincide with the launch of ‘Harrogate Blue’, adding an irresistible, soft, golden-bodied continental blue cheese to it’s current line up.

Yorkshire Branding specialist Robot Food was appointed earlier this year to develop a strong new identity and range of packaging for the company’s specialist cheese range. Working closely with the Shepherds Purse team, which has been bolstered by the return of youngest daughter Caroline from Apple, the consultancy has capitalized on the traditional values of the brand to produce an identity, which they say “heroes provenance and premium cues, while injecting the character of the company and the values behind it”.”

Adams & Harlow

March 29, 2012 by Lovely Package

“Sisters Mary and Lizzi Adams appointed us to create the brand identity and packaging for their new brand of pork pies ‘Adams & Harlow’.

Mary and Lizzi Adams are from a family with a long history in pork pie making. Their grandfathers from both sides of the family founded rival pork pie businesses in Lincolnshire in the early 1900s. The sisters required a brand identity that captured the authentic family heritage whilst being stylish with personality.”

Vildenvang Gårdsysteri

February 28, 2012 by Lovely Package

“Vildenvang Gårdsysteri is a small company in northern Norway. They create a range of products from their own farm, their main product is goat cheese. Most of the competing products in stores have pretty bad solutions for opening/closing the cheese package. Our solution became a functional box that can easily be opened/closed.”

Villa de Patos

October 27, 2011 by Lovely Package

“Villa de Patos is a family owned business founded in 1980 which aims to provide natural, healthy, fine products made with traditional Mexican techniques and the welfare of the environment in mind.

Illustration, handmade products, classic typefaces and photographs taken by the owners at different times, are the graphic elements used for the development of Villa de Patos brand identity.”

Butlers Farmhouse Cheeses

October 14, 2011 by Lovely Package

“Nik and Carole help Butlers to celebrate their very special traditional cheeses. With recipes dating back to 1932, the Butler family are fiercely proud of their regional cheeses, well kept secrets that taste like no other cheese on the supermarket shelf. Our super stylish packaging makes these award winning cheeses the real stars of the show, with mouthwatering photography that creates little moments to savour. You can find them in Booths.”

Adir Dairy

August 23, 2011 by Lovely Package

“Adir Milk is the largest premium goat milk-producing dairy in Israel.

The dairy, which is located in the Upper Galilee, has served as an experiment for us to create a dairy milk experience that reflects a feeling of tradition combined with an ultimate taste experience.

The search for a design language that relies on the best of French cheese design traditions has led us to a world of primal emotions, simplicity, and elegance, conveying freshness, quality, and locality.”

Student Work – Tim Sumner

August 14, 2011 by Lovely Package

“The Brief was to create a piece of packaging based on a myth.

Taking inspiration from the children’s fable of the Moon being made up of Green Cheese, the idea is using the surface and cycles of the moon to replicate the strength of the cheese. Using 19th century engravings of the moon this gives it an overall unique look that the packaging needs to set itself away from the modern day supermarket brands.: