Sunshine

Sunshine

Sunshine

Designed by Device Creative Collaborative | Country: United States

“Inspired by the Appalachian legend of 19th century moonshiner Buck O’Hairen, Sunshine is a delightfully crisp, lightly carbonated pick-me-up with electrolytes, vitamin B12, natural ginger and flavors of blackberry.

The design harkens back to the hand lettering of the late 1800’s and the boom of medicine show culture throughout the US.”

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FRS

FRS

Designed by Hybrid Design | Country: United States “As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste. Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and … Read more

Student Work – Stephen Bamford

Student Work - Stephen Bamford

Designed by Stephen Bamford | Country: Canada “Virtually every energy drink today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM … Read more

Rain Nutrtition

Rain Nutrtition

Rain Nutrtition

Designed by Axis41 | Country: United States

“The Rain Nutrtition packaging includes box and product designs for RUSH energy drink, SOUL antioxidant drink, PURE probiotic pill supplement, and STORM recovery drink mix. The packaging exhibits clean, simple designs which reinforce the concept of health and well-being through fresh colors and custom photographic splashes.The packaging has been very well received and was recently selected as a winner in the 2010 I.D. Annual Design Review.”

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Red Jak

Red Jak

Designed by OFB | Country: United States “Our brand sages found that the energy drink category had become saturated with adrenaline junkie hype and copy cat brands.  Our strategists suggested that we look to stylish trends in the beer industry and take a similar approach. The result was the complete reinvention of the Red Jak … Read more

Wicked Energy Drink

Wicked Energy Drink

wicked1

Designed by War Design | Illustration: Kian Forreal | Country: Australia

War teamed up with tattoo artist Kian Forreal to design P&N Beverages energy drink Wicked. Beautiful illustration and design aside, I love how this fits so well within the energy drink landscape while still being able to stand out and not look obnoxious like most of it’s competitors.

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