Student Work – Lama Khayyat

Student Work - Lama Khayyat

Student Work - Lama Khayyat

Designed by Lama Khayyat | Country: United States

“We were asked to create men’s healthcare packaging for a well-known company for our choice, that didn’t have one. I chose Levi’s & Strauss.

My focus was on their iconic jean tag. I also used the stitching to my advantage by color coding different bottle products.”

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Student Work – David Baertz

Student Work - David Baertz

protector1

Designed by David Baertz | Country: Germany

“The Protector product line is based on the idea of creating beauty products for men, who don’t want to be metrosexual. A few years ago, the media started to proclaim the “new masculinity”, for example Burger King (e.g. the “men’s academy”). Regarding this fact, is designed the “protector series”.

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Miss Jessie’s

Miss Jessie's

jessies1

Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”

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