Again, New Beginning

Again, New Beginning

Again, New Beginning

Designed by Gidea Group | Country: Taiwan

“Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brands in Taiwan as a lunar new year gift box.

Inspired by candy trays found in almost all Chinese homes which hold an assortment of candies and cookies for visiting family and friends.

We wanted to create an unique “opening” experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as “ready to eat” as possible.

The four black boxes also represent the four seasons, and the gold boxes in the middle represent the rising sun, which signals a grand beginning to the new year, hence the name “Again, New Beginning”

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Pink Lady

Pink Lady

Pink Lady

Designed by Gidea Group | Country: Taiwan

“Pink Lady is a special ‘pink ribbon’ limited edition bicycle chain created by KMC Chain in 2010. The packaging is designed to be a gift box where you not only give a good looking chain, but also contribute to a great cause by supporting the fight against breast cancer.”

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JZM MC2U

JZM MC2U

Designed by Gidea Group | Country: Taiwan “As the leader of Taiwan’s traditional cake industry, JZM has be worldwide known for its pineapple cakes packaged in this little golden  box for a long time. On this  seasonal packaging design, we implemented  the classical golden pineapple cake package with the joyful Christmas design, also bringing out a … Read more