glasfurd & walker - Lovely Package

The Juice Cleanse

February 14, 2013 by Lovely Package

“The Juice Cleanse is The Juice Truck’s latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand.

The cleanses come in 3, 5 and 7 day durations with a total of 12 packaged juices. Each Juice Cleanse is designed to promote overall health, energy and happiness. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.

As with many cleanses, there are juices that focus on nutritional benefits over aesthetic appeal, therefore brand imagery was created that highlighted the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.”

BETA 5 Holiday Collection

December 23, 2011 by Lovely Package

“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.

The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.

As an addition to their core range this range of packaging was developed for their holiday products.”

BETA 5

October 3, 2011 by Lovely Package

“BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.

As a result, the identity reflects this approach to the chocolate making process – a careful blend of science and craftsmanship.

The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”

Dirty Apron Foods

November 8, 2010November 8, 2010 by Lovely Package

“The Dirty Apron Cooking School in Vancouver recently launched a new line of spices, blends, salts and olive oil.

Glasfurd & Walker was commissioned to design a clean, type driven identity and the packaging for the range – including gift packs with a flexible, modular structure to allow for various product combinations.

The labels feature a die-cut logo which gives the packaging a distinct shelf presence – allowing the diverse and vibrant colours in range of the spices to be showcased.”

Amelia Park Mishmash

August 2, 2010 by Lovely Package

“Amelia Park wines Mishmash are easy drinking, great value wines. Briefed with creating an approachable, light hearted sub-brand for Amelia Park Wines, the hand-drawn Mishmash labels express the fresh and playful characteristics of each wine and evoke the aromas and flavours they have.”

Chambar Ale

November 9, 2009 by Lovely Package

“Chambar Ale is the first of a new range of Belgian style beers produced by renowned Vancouver restaurant, Chambar. With a character that embodies the restaurant’s motto of ‘Civilized Debauchery’, Chambar Ale was crafted for pairing with great food and good friends. It’s a beer for those who love life’s finer things; a beer for the connoisseur. With this in mind, the label design and production was critical to the beer’s positioning. The bespoke label is screen printed in 22ct gold, precious metal ink onto amber glass.”