Jarmates

Jarmates

Jarmates

Designed by 2yolk | Country: Greece

“A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.

The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!”

Read more

Delhaize Jams

Delhaize Jams

Delhaize Jams

Designed by Lavernia & Cienfuegos | Country: Spain

“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”

Read more

Nuttal

Nuttal

Nuttal

Designed by MARK | Country: South Africa

“Nuttall is a small, family-run business. Their delicious range of jams and preserves gets sold mostly at farmers’ markets in the Overberg. That said, the brand has big ambitions, and wants to communicate a fresh, fun approach to a fairly traditional product. The final design solution is cost-effective, but supremely eye-catching.”

Read more

Granny’s Secret

Granny's Secret

Granny's Secret

Designed by Peter Gregson | Country: Serbia

“Granny’s Secret is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.”

Read more

Lemonies Estate

Lemonies Estate

Lemonies Estate

Designed by Chris Trivizas | Country: Greece

“Lemonies estate is an agrotourism unit which is located in the traditional village of Lamyra in Andros island. Its luscious gardens include more than 50 lemon trees, under the shade of which, guests may enjoy their breakfast.

The source of inspiration for the design of the logo which resembles a lemon tree was the ground plan of the estate. The shape of the tree was inspired by the boundaries of the estate, while its fruits correspond to the buildings and facilities of the estate.

The symbol is completed with the addition of a quadrant of the slice of a lemon in each fruit. The handwritten style of the title suggests the anthropocentic character of the project.”

Read more

Student Work – Roberta Zanette

Student Work - Roberta Zanette

gel2

Designed by Roberta Zanette | Country: Brazil | Font: Sketch Block

“In 2009, I graduated in Industrial Design at UniRitter (Porto Alegre, Brazil). In order to do my final project, I decided to draw packaging for jam and jellies, because these products are pretty popular not only in the south of Brazil, but also in many other places. I had two main goals with my project: to affect the environment as little as possible and to develop a product with easy access to a great number of people.

Concerning the environment goal, I decided to project a returnable packaging system. After being used, the packaging should go back to their factory, where they would be washed and potted again. In this system, it is not necessary neither to discard packaging nor to manufacture new ones. I chose glass as the packaging material because it is very resistant and it can be recycled without losing any of its physical and chemical characteristics.

Read more