“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”
New work from California based McLean Design. Ojio produces organic superfood products sourced from the most mineral-rich, nutrient dense, micro-environments on the earth.
“Sunsweet Herbal Waters is a functional water-based beverage steeped with a combination of traditional and exotic herbs, lightly sweetened with organic juices for a unique tasting, intelligent drink. Moving away from mainstream
trends of over-processed, artificial foods and bright color schemes, Sunsweet Naturals is an intelligent and serene contradiction to the norm.The design is almost botanical in its presentation of exotic herbal ingredients, a delicate balance of efficacy, botany, and peaceful optimism. The tactility of using real materials — textured paper, sleek glass, and matte finish — helps to highlight the natural aspects of the products and reinforces what Sunsweet has come to call its “serene authenticity.”
“Fentimans is a popular premium soda across the pond but a virtual unknown here in the states, so its history and time-proven qualities would need to be worn on its sleeve, so to speak, for its American debut. Early 20th century advertising art and classic playbill character paint a unique portrait of this quintessentially British beverage.”
Designed by McLean Design | Country: United States “With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually … Read more