mousegraphics - Lovely Package

Aromatologic Spa Cosmetics

December 30, 2015 by Lovely Package

“We worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors. The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”

DUO Condoms

April 27, 2015 by Lovely Package

“The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.

The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.

The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan – view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a “DUO – coded” language. This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc.”

Aromatologic

April 27, 2015February 17, 2015 by Lovely Package

“Τhe briefing (in brief): We introduce in Greece and abroad a new line of cosmetics based on components extracted from the legendary area of the Dead Sea. We start with a line of unique perfume oils. We want the logo and the whole identity design for our project.

Τhe target consumer: Sophisticated women and men who care for the provenance and materials of beauty products while also appreciating design and packaging care.

The design: We worked with our client to build the brand image and product story, starting from the given brand name (Aromatologic) and the high-value provenance of the products. Aromatologic project is conceived as one that studies the most primal of senses, Smell, and traces the archetypal but personal “logic of the aromas” in ancient philosophy, the science of numbers and the field of personal memories. Thanks to their pure oil basis, these aromas can blend with each body smell, and create a long lasting, unique, aromatic experience. Based on this, we developed a quite iconic logo as the metamorphosis of a vital and precious perfume (or essence) drop to letter A and vice versa. As the Aromatologic project is also a naming game, where the experience and memory of fragrances is suggested by numbers rather than described by words, we devised a similar and quite original packaging design process: Every scent, corresponds to a number and every number has its own distinct image created by a different artist. We commissioned graphic designers in Greece and abroad to imagine and design the different packages making this the first ‘collective packaging design project’. If “scent counts” (as the brand tag line claims), we aimed for “power in numbers” as well. This sense of something unique but also available to all, guided our choice of a book-like case for each of the aromas.”

ION Chocolate

April 27, 2015January 18, 2015 by Lovely Package

“Τhe briefing (in brief): We would like to renew the image of our line of couverture chocolates. We need a contemporary look for a popular product.

Τhe target consumer: A middle – upper class group of various ages, faithful to the ION quality and also younger generations of prospective clients.

The design: This is a client with whom we have cooperated successfully in other rebranding projects. In this case we had to change the couverture packaging in a way that would update the product identity and pleasantly surprise consumers while strengthening loyalty to the brand. We opted for a design drastically different to the visually overcharged one that already existed: the packaging surface was cleared so that the basic product attributes could emerge in favour of the consumer. Zones of colour were limited to surface edges so as to denote the 4 different chocolate types-flavors (classic, milk, dark cocoa and white chocolate). Emphasis was given to the 5 gr. couverture piece which is the functional basis of the chocolate-cooking process; its sharp ‘snap’ is actually a sign of quality and the first element that memory recalls in relation to couverture handling. Cooking ritual was further invoked by the hand-drawn designs of pots where chocolate pieces are melted. The selected typography added to an overall feeling of a neat kitchen diary where notes and recipes are kept and valued.”

Gaea Fruit Bars

April 1, 2015October 20, 2014 by Lovely Package

“The riefing (in brief): We would like to renew packaging for our fruit bars in order to claim a better position in the market.

The target consumer: Modern consumers in the international market. Mostly young to adults, busy and health conscious people.

The design: We studied the relevant market carefully and discovered that fruit bar packaging is dominated by the same aesthetic: small surfaces busy with information, colors and naturalistic details to the end that the product look misses the point of the very simplicity and practicality that lies in the product’s making. Our client, Gaea, has a reputation for natural practices and the use of pure ingredients. We decided to place all focus on relating this fact to the consumers in a strikingly minimal way. For both the individual and multiple bar packages we cleared the front and laid a crispy white surface. Each fruit taste (peach, fig, apple) is conveyed by a domineering close up of the fruit (on the bar) and its full shape (on the box). The fruit image has a distinctly sharp character and the effect of a 3D experience.”

Gum On

October 7, 2014 by Lovely Package

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth.

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

Foods Cross

October 6, 2014 by Lovely Package

“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.”

The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products.

The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”

The Basics

June 1, 2014 by Lovely Package

“The Briefing (in brief): “We believe that the existence of extremely specialized products within the cosmetics industry is an exercise on consumerism. We produce 4 types of products which can cover all skin care needs. We named the line “the basics”, and we want a packaging to communicate this.”

The target consumer: All ages. Consumers who prefer a modest and practical shopping approach.

The design: The idea of “the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, “Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.”

Harmonian

May 31, 2014 by Lovely Package

“Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

The briefing (in brief): “We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of ‘food principles’, as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative.” The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Products offered in specialized food shops, delicatessen stores, brand e-shop.”

Ladi Agrovim

May 29, 2014 by Lovely Package

“The briefing (in brief): “We need an oil gift packaging”.

The target consumer: Travelers. People who wish to offer an example or the sense of a trip and its experience through food.

The design: Gift packaging can be the most dynamic ambassador of a certain design reality. Products are thus shared and appreciated beyond national borders as part of a cultural experience and its shared memory. Each such assignment poses a significant challenge for mousegraphics, as it has to be both about identity and practical use in a state of transit. We designed the 4 bottles packaging – combo as a 4 pieces puzzle. Each part carries one of the letters comprising the Greek word for oil (λάδι). Users can deconstruct and reconstruct it as a language game; they can become familiar with the shapes and forms of Greek language while enjoying an unusual, precious looking, albeit very practical group of oil vessels.”