Blue Chair Bay

Blue Chair Bay

Blue Chair Bay

Designed by Ptarmak, Inc. | Country: United States

“Blue Chair Bay is a collection of premium blended rums created onthe beaches of the Caribbean and inspired by the island life of Kenny Chesney. The hallmarkof the design system is a poetic, unclutteredaesthetic with subtle detail. The spirit of Blue Chair Bay Rum is freedom. It is freedom from the pressures of day-to-day commitments and just letting go. It is the energy of a good party, the joy in the company of old friends, the relaxation of drifting in a boat in the middle of the Caribbean. Blue Chair Bay reminds us to enjoy life and live in the moment.”

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Stretch Island Fruit Company

Stretch Island Fruit Company

Stretch Island Fruit Company

Designed by Ptarmak, Inc. | Country: United States

“Stretch Island Fruit Company has an extensive line of fruit snacks. They came to us looking for a brand refresh and packaging overhaul that would bare fruit. We responded with a concept that truly focuses on the benefits of real fruit in a fun and playful way, appealing to both kids and kids at heart. We used a gloss coating to add depth to the design in a unique way for each sku, and created a truly versatile design system. We hope you enjoy the fruits of our labor.”

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Manitoba Harvest

Manitoba Harvest

Manitoba Harvest

Designed by Ptarmak, Inc. | Country: United States

“Our collaboration with Manitoba Harvest began in 2010, as they were looking to expand their portfolio of offerings. Their packaging and branding had remained relatively untouched since their founding in 1998, and was due for a refresh. While sales were stable, their existing system was not differentiated from other competitive products in the category. It was medicinal, uninviting, unappetizing and dated–all things that do not evoke energy, vitality and health which has been Manitoba’s mission since inception. Since it’s launch, brand awareness is up and Manitoba Harvest has seen significant growth as an internationally successful hemp food brand. The versatile branding and packaging we created together has set them up for future expansion as they continue to embark on new hemp food ventures, continually promoting health and wellness.”

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Handsome Coffee Roasters

Handsome Coffee Roasters

Handsome Coffee Roasters

Designed by PTARMAK | Country: United States

“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940’s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.”

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