Rethink - Lovely Package

Jive Talk

September 16, 2011September 15, 2011 by Lovely Package

“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.”

Muskoka Brewery

August 30, 2011 by Lovely Package

“A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.”

Splitting Adam

March 16, 2011August 14, 2009 by Lovely Package

CD packaging for the band “Splitting Adam”. The concept surrounds a fictitious character named Adam and his internal struggle with an audio triggered bipolar disorder. The cover splits Adam to reveal inside his head, a 3D animated hologram which morphs from a passive lamb into an agressive ape. The CD and insert artwork documents Adam’s mental state along with vital statistics and final prognosis.

The photo of Adam was created using a combination of all 5 band members photos. Each band member needed to be photographed in rotation which was used as the basis to create the smooth animated sequence. The packaging dieline was developed custom for this project and the hologram manufactured in Russia.