Harmonian

Harmonian

Harmonian

Designed by mousegraphics | Country: Greece

“Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

The briefing (in brief): “We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of ‘food principles’, as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative.” The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Products offered in specialized food shops, delicatessen stores, brand e-shop.”

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Alter Eco

Alter Eco

Alter Eco

Designed by Tomorrow | Country: United States

“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.

An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”

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Mighty Rice

Mighty Rice

Mighty Rice

Designed by mousegraphics | Country: Greece

“The briefing (in brief): We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product. The target audience: An eclectic but low-key clientele. The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”

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Student Work – Yonatan Sheinker

Student Work - Yonatan Sheinker

Student Work - Yonatan Sheinker

Designed by Yonatan Sheinker | Country: Israel

“The silk road” – fabric packages for organic, high quality rice. The package can be reversed and used again inside out. The packaging pairs a modern colorful look with traditions, sustainability and free trade agreements.”

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Pereg Gourmet Natural Foods

Pereg Gourmet Natural Foods

Pereg Gourmet Natural Foods

Designed by Squat Design | Country: United States

“Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production and challenged Squat Design to create packaging that has a savory, tasty appeal, visually communicates the natural, nourishing qualities of the products and stimulates the consumer.

Squat Design’s expert art direction unified the visions of graphic designers, the photographer and stylist to create artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product and our technical team worked intimately with the printer, to resolve the issues of complicated printing techniques, in order to realize the desired design.”

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Reishunger

Reishunger

Reishunger

Designed by Funny Paper | Country: Germany

Reishunger is a small rice brand that is based in Germany and has focused on authentic and premium-quality rice from all over the world. The Reishunger Rice Jar accomodates 600g of rice. A scratch- and dishwasher-proof chart on the glass helps to measure the rice. The design is based on the Reishunger rice packaging.”

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Eight Treasures of Happiness

Eight Treasures of Happiness

Eight Treasures of Happiness

Designed by Victor Branding Design Co. | Country: Taiwan

“Eight Treasures of Happiness is all about the people who care for and oversee the rice gardens. From squad leader Lee who strictly guards the gardens to Ms. A-lu who passes on the taste of happiness, and everyone in-between.”

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Reishunger

Reishunger

Reishunger

Designed by Funny Paper | Country: Germany

Reishunger is a small rice brand that is based in Germany and is focused on authentic and premium-quality rice from all over the world. The slim and slick package design emphasizes the raw and pure character of its contents. Both color coding labels and multiple-choice menu on the package help differentiate between the types of rice.”

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