Shampoo - Lovely Package

Aroma

June 5, 2014 by Lovely Package

“We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.”

White Key

July 22, 2013 by Lovely Package

“Our client provided us with his logo, which included simple, elegant writing and an old-fashioned key. We decided to build on it: for the series of the “White Key” cosmetics we created a coat of arms with two keys, the company initials, place and year of company origin. Modern writing specified the use of each product and balanced atmosphere with practicality. The white bottles we chose for the whole line are referencing the old, precious, porcelain containers, which were used in pharmacies and exclusive beauty parlors during late 19th and early 20th c. Products include shampoos and conditioners, body wash and body cream and a special men’s and children’s line. A colorful, funky coat of arms along the same principles, was created for the kids line, so as to accentuate the particular care provided to each and every company client.”

Swell

January 18, 2013January 14, 2013 by Lovely Package

“Aloof has designed branding and packaging for Swell, a no compromise natural hair care brand.

Swell is a breakthrough 3-step system with a unique Root Nutrient Complex, bringing root-to-tip volume and health to fine, limp and thinning hair.

The packaging is designed to communicate the efficacy of the products, with the negative space between the two ‘l’s’ creating an icon that resembles a root-to-tip hair follicle, echoed in the die cut, full-wrap label gap positioned on the face of the packaging.”

Health Basics

October 13, 2012 by Lovely Package

“The New Zealand story is not a new one to consumers, but it’s a compelling and evocative differential in a category heavily crowded by imported brands. Health Basics wanted to own that share of shelf, heart and mind by leveraging their authentically New Zealand made provenance.

We were happy to oblige.”

Kotoha

August 16, 2012 by Lovely Package

“A new ‘forest-bathing’ brand from Japan.

From the refreshing scent of Japanese spicebush (kuromoji) to the exotic sweetness of Anise Magnolia (nioikobushi), yuica is the pure essence of Japanese forests, distilled into 100% natural essential oils. The benefits of yuica are perhaps best expressed by the term “forest-bathing”, which has increasingly become popular here in Japan.

Kotoha, a new brand of hair and body care products with yuica’s aroma oil, are made solely from plant-based ingredients. Kuromoji line-up will provide care for damaged hair, while Nioikobushi line-up will provide care for your scalp.”

SEVEN Salon

July 5, 2012 by Lovely Package

“SEVEN Salon isn’t interested in feeling like a spa, or in making you look like your favorite celebrity. Instead, with music spun by a live DJ, complimentary barista bar, and lights over the cutting stations that provide a feeling a being “on stage,” it exudes a unique atmosphere of energy and vitality. The fashionable salon focuses on providing haircuts that defy trends by suiting a client’s distinctive facial structure and features best. SEVEN believes your hair is the most important thing you wear and that is says who you are as an individual.

WIth plans to expand its influence by taking its robust line of 25 hair care products national, SEVEN partnered with Turnstyle to reinvigorate their brand identity and product packaging to more closely capture the essence of its stylish salon experience. The large san-serif numeral 7 logo, with its bold diagonal stroke bisecting the package, exudes a sense of confidence. Minimal, modern typographic titling and a limited black, white and metallic color-palette evoke a sense of fashion luxury. Boxes unify and enhance the on-shelf presence and further create a sense of premium sophistication.”

Student Work – Lina Sponberg & Linn Andersson

June 16, 2012 by Lovely Package

“Package solution for travel shampoo and conditioner, created for Stora Enso’s competition “Package Recreated”, open to selected universities and art academies around the world.

The assignment was to design a primary package for a cosmetic product, and the package had to be made out of carton.”

Barefoot SOS

December 4, 2011 by Lovely Package

Designed by BrandOpus | Country: United Kingdom BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian. With the natural products sector becoming crowded, BrandOpus were briefed to … Read more

Let Me Be

November 3, 2011 by Lovely Package

“Premium hair care range by Bob Helsinki for Miraculos.

We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”

Tesco Health & Beauty

December 31, 2010 by Lovely Package

“International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty.

Bold use of typography and benefit tone of voice with simple graphics make for a strong identifiable range. The result is a distinctive solution that has plenty of brand stretch for future categories.