Shrink Wrap - Lovely Package

Angioletta

February 13, 2012 by Lovely Package

“National importing company, Wein-Bauer, Inc., engaged Kaleidoscope to develop a simple and elegant packaging design for Angioletta, a sweet, “casual” white wine produced in Italy from a Spanish Moscato. Targeting outgoing, fun, adventurous young women, the packaging needed to be approachable, innocent and playful. The full body shrink label design delivers on its taste appeal but makes no mistake that this wine is for your cooler, not your cellar.”

Sokenbicha

October 3, 2010October 3, 2010 by Lovely Package

“Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, arrives then as the revival of bottled tea — offering five formulas that balance ancient wisdom with modern taste.

The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for Sokenbicha to grow into new markets authentically, consistently, and powerfully, without being lost in translation.”

Student Work – Ekta Mody

August 12, 2010 by Lovely Package

Designed by Ekta Mody | Country: United States “The assignment was to design the branding and package for a challenging consumer product. I chose toilet paper as a majority of consumers including myself struggle most often to find the details of the thickness/quality on the product package. My research showed me that most existing packages … Read more

Good Ol´ Sailor Beer

June 14, 2010 by Lovely Package

“With a bottle of designs from a bygone age, when sea monsters torn free of the major oceans and tattoos were for sailors crawling with beards. With this feeling that based incorporates our new life in the mythical brand Sailor.”

Lacoste Eco/Techno Polo Shirts

November 12, 2009 by Lovely Package

“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”

Amsterdam Pomegranate Wheat Beer

April 28, 2009April 26, 2009 by Lovely Package

Designed by Brand & Tonic | Country: Canada | Font: Rockwell “Fresh work from under-the-radar boutique Brand & Tonic Inc., puts a seasonal crown on Amsterdam Brewery’s award-winning Pomegranate Wheat Beer.”

Bulb

April 24, 2009 by Lovely Package

“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

ico design Self Promotion Christmas 2008

December 26, 2009February 9, 2009 by Lovely Package

“At Christmas we always look to enlarge on the idea of a simple card. Christmas is a time for fun and we take the opportunity to explore the more eccentric side to our creativity. 2008 was no exception and we embarked on devising our own festive product – the now famous ico turkey apron.

For the chef who wants to make a standout sartorial statement, bright pink is hard to beat. Lovingly produced and hand packed by a dedicated team of seamstresses, ironers, folders and packers in the ico factory. This limited edition item of practical Christmas apparel puts novelty socks and sweaters to shame. The perfect compliment for a festive feast.

But the secret is in the packaging. The pink aprons were ingeniously folded origami-style to imitate a plump turkey breast and then vacuum sealed in plastic meat packets. At a glance the resulting item wouldn’t have looked out of place in a cold counter at your local supermarket. In fact, to prove their authentic appearance, we took a fresh batch down to Smithfield meat market one cold December morning to see our turkeys in context, annoying several busy butchers in the process.”