Student Work – Jamie Prendergast

Student Work - Jamie Prendergast

Student Work - Jamie Prendergast

Designed by Jamie Prendergast | Country: United States

“This redesign of V8’s V-fusion packaging was part of an assignment for an Advanced Packaging class. The name fusion suggests technology and science, so I redesigned the logo and packaging to convey a more high-tech and modern feel. For the packaging, I used a plus sign as the main element to reflect the positive benefits of the product and the wide variety of fruit and vegetable juices that come in the beverages. The colored gradients on the plus signs correspond to the flavors of the product.”

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Student Work – Jamie Prendergast

Student Work - Jamie Prendergast

Student Work - Jamie Prendergast

Designed by Jamie Prendergast | Country: United States

“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”

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