Italian Spaghetti

Italian Spaghetti

Italian Spaghetti

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”

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Student Work – Karmøy Gravlaks

Student Work - Karmøy Gravlaks

Student Work - Karmøy Gravlaks

Designed by Klingsholm / Larsen / Saguate / Ekern / Aas

“The challenge was to pick a typical Norwegian product and redesign the packaging for international launch, primarily in France. Pay attention to cultural differences and design the package so that it stands out in the typical french retail environment.

We chose to promote the already well known Norwegian salmon. As this is an already popular product in France, we decided to focus on a specific type of prepared salmon called Gravlaks. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat. The project was exhibited in France at Axe Sud, a french school of graphic arts and visual communication.”

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Student Work – Parusha Lewis

Student Work - Parusha Lewis

Student Work - Parusha Lewis

Designed by Parusha Lewis | Country: United Kingdom

“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”

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Student Work – Kelvin Farrell & Jason Cartwright

Student Work - Kelvin Farrell & Jason Cartwright

Student Work - Kelvin Farrell & Jason Cartwright

Designed by Kelvin Farrell & Jason Cartwright | Country: United Kingdom

“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”

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Student Work – Samira Khoshnood

Student Work - Samira Khoshnood

Student Work - Samira Khoshnood

Designed by Samira Khoshnood | Country: United States

“Identity and package design for Meringue, an upscale dessert boutique, seeking to capture the airy whipped quality of meringue, the main ingredient in most of the store’s pastries. Three types of packaging highlight the form and color of meringue cookies and macarons, two of Meringue’s signature sweets.

The origami-inspired cookie box emulates the folds and peaks of meringue cookies. Macaron boxes and bags frame the beauty and color of the macarons. Letterpressed tissue and seals add a pop of color and tactile quality to white and clear packaging.”

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Student Work – Hilary Sloane

Student Work - Hilary Sloane

Student Work - Hilary Sloane

Designed by Hilary Sloane | Country: Australia

“To give my packaging a premium look and interesting background story, I have used Oscar Wilde as the company’s identity, as he instantly communicates elegance and good taste. Oscar Wilde is undeniably the most brilliant and savvy writer of the 19th century and was also a renowned drinker of gin. This premium London Dry Gin has been created in honour of Oscar, one who appreciated the finer things in life. The packaging concept is featured around a quote by Wilde – “We are all in the gutter but some of us are looking at the stars”. This is illustrated visually through layers and the unique glass which in a certain light has the distinct appearance of a starry night sky.”

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Student Work – Kayd Mustonen

Student Work - Kayd Mustonen

Student Work - Kayd Mustonen

Designed by Kayd Mustonen | Country: United States

“The Sweet Spot is a home-baked cookie delivery service.  Through its use of kraft paper, the packaging is able to convey the handmade aspects of the baking experience.  Warm colors combined with three custom screen-printed patterns further accentuate the handmade, home-baked themes of the product. Overall, the identity for this company is as warm and comforting as the cookies it promises to deliver.”

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Student Work – Michael Gump Jr.

Student Work - Michael Gump Jr.

Student Work - Michael Gump Jr.

Designed by Michael Gump Jr. | Country: United States

“Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the “purity” of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.”

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