TAXI Vancouver - Lovely Package

Dependable

April 29, 2012 by Lovely Package

“In a category known for over designed “flashy” work laced with starbursts, we decided to use simple, straightforward language (including the unconventional device of using actual sentence in the naming structure), a simple colour palate and a bold, graphic, almost utilitarian structure. This was done deliberately to reinforce the core value of dependability that Rocky Mountain Equipment the company possesses within the product itself. After all, dependability doesn’t scream from the rooftops. It just does its job the only way it knows how; the right way.”

Meinhardt

December 2, 2008October 6, 2008 by Lovely Package

TAXI Vancouver has done a great job re-branding Meinhardt. The simple execution and play on the store’s name is a nice touch.

“Linda Meinhardt started her own fine food store over a decade ago and is a true food aficionado, she searches the world over for gourmet treasures she can bring back and share with her customers. We developed an identity that could serve as an organizing principle, internally and externally that reflects the essence of the brands – sharing a world of culinary discoveries with the true food afficiandos.”