Two Prophets Tequila

Two Prophets Tequila

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Designed by Aaron-Harper Lee | Country: United States | Student Work

“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.

The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.

The target audience for Two Prophets are thrill-seekers and curious millennials.”

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1800 Colección®

1800 Colección®

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Designed by Gary Baseman | Country: United States

“The launch of 1800 Colección® showcases the brand’s commitment to art and innovation, especially through creative packaging.  1800® Tequila commissioned Gary Baseman, a famed Los Angeles-based artist known for his dynamic pop art imagery, to create a stunning sculpture to encase the exceptional liquid. Baseman designed a pewter decanter he calls “Sirena Del Deseo” (translates to “Mermaid of Desire”), which tells the tragic story of true love and the fight to achieve it. This tale, about a Mexican warrior who perishes in the sea after traveling into the ocean depths in search of his enchanted mermaid, was the brainchild of Baseman, who was inspired by a trip to Mexico to witness the 1800® Tequila production process. The handmade decanter, which took close to three years to create, exhibits Baseman’s artistic philosophy of “the beauty of the bittersweetness of life.”

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Student Work – Hannah Hart

Student Work - Hannah Hart

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Designed by Hannah Hart | Country: United States

“For this project I was assigned to create alcohol packaging, so I chose to do Mexican tequila. As I did my initial research, I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship.

Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience.

To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. I drew a series of illustrations on what I believed the Mexican gods would look like. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun. The illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”

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Don Manuel 93

Don Manuel 93

Don Manuel 93

Designed by Objesion Studio | Country: Mexico

“Product: Don Manuel 93 is a handmade tequila made in the region of Tlaxcala, Mexico. This bottle was made in honor of Don Manuel the grandfather of the family. Don Manuel was a big fan of horses, but now instead of horses, there are blue agave fields.

Design: there are magueys all over the bottle and if you put the bottle horizontally you will see a maguey field. The paper wrapper has a galloping horse.”

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Montelobos Mezcal

Montelobos Mezcal

Montelobos Mezcal

Designed by WeHolden | Country: United States

“Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves) a premium mezcal joven that launched in New York, California, and Texas in late 2012.”

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Olmeca Altos

Olmeca Altos

Designed by Coley Porter Bell | Country: United Kingdom “Coley Porter Bell has created new designs and an authentic new positioning for Pernod Ricard’s premium tequila Olmeca Altos to help it to operate as a standalone brand for the first time. The new bottles were launched in the US this month and are being rolled … Read more

Canteen Tequila

Canteen Tequila

Canteen Tequila

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

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3R Tequila

3R Tequila

3R Tequila

Designed by Redthumb | Country: The Netherlands

“3R Tequila is a 100% de Agave Organic Tequila, of remarkable smoothness, purity and strength, a spirit of passion, boldness and freedom.

3R contacted Redthumb, a small independent branding agency, with an incredible opportunity – create a ‘kick-ass’ design for a brand with an incredible true family story. The client wanted to redefine the Tequila category, and break new ground by creating something bold, outstanding and passionate. Initially launching in Sweden, 3R is also looking to expand to North America, the rest of Europe and Asia.

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Creencias

Creencias

Creencias

 

Designed by YuJo! Creatividad Aplicada & Rodrigo Mercado | Country: Mexico

“Creencias is tequila distilled with respect to its history, its original process and yourself. Just as it was made in 1920. By not using any chemicals to grow it, distill it or aging it, we manage to bottle an all organic tequila, which unlike the rest, is kind to you and to the planet. Made timeless at Rancho El Mirador, Jalisco, Creencias Organic Tequila seems like an unlikely product today. Time cannot be stopped, but it sure can be bottled.”

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