Borderfields

Borderfields

Borderfields

Designed by Cubic | Country: United Kingdom

“Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets. We created a fresh new colour palette, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm.”

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Mii

Mii

Designed by Pearlfisher | Country: United Kingdom “Pearlfisher has created the branding for Mii, a make-up line from Gerrard International – the first own-brand make-up line from this leading consultancy and distributor for professional beauty salons and spas. Mii offers an exciting choice of everyday make-up essentials with a professional quality that is not directed … Read more

Italian Spaghetti

Italian Spaghetti

Italian Spaghetti

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”

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Jewel House Collection

Jewel House Collection

Jewel House Collection

Designed by Aukett Brockliss Guy | Country: United Kingdom

“The Tower of London Jewel House Collection is the premium retail brand for Historic Royal Palaces, which has been completely re-positioned with a unique identity and complementary range of luxurious packaging and gift wrapping products.

The iconic crown symbol draws inspiration from St Edwards Crown, and forms a powerful centre piece to the Jewel House Collection identity. All luxury gift boxes, wrapping and gift bags have been carefully designed and detailed to deliver the highest levels of quality and customer satisfaction.

A bold repeat pattern, inspired by the Crown Jewels, is combined with an unexpected fluorescent pink colour to give a wholly contemporary twist on a traditional theme.

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Cheddar Ales

Cheddar Ales

Designed by Studio Output | Country: United Kingdom “Cheddar Ales is a microbrewery in Somerset which hand-crafts beers. We were approached by head brewer, Jem Ham, to take a look at their branding, packaging and marketing materials. The logo we designed hints at the typography of a bygone British era, as does the imagery: an illustration of Cheddar Gorge. The confident combination of colour, image and … Read more