vocation brewery - Lovely Package

“Robot Food created Vocation’s branding earlier this year. For Christmas 2015 the agency and brewery joined forces to create Naughty & Nice, a limited edition chocolate stout brimming with festive flavour.

Robot Food and Vocation Brewery make a good team. Both share a challenger ethos, which lives and breathes in Vocation’s uncompromisingly delicious craft beers, and in Robot Food’s distinctive brand designs.

Naughty & Nice is a collaborative project. The decadent chocolate stout is smooth and warming, and combines a naughtily high ABV with some seriously festive flavours. Comprising of just 1323 limited edition 750ml bottles, Robot Food developed the idea with head brewer, John and got suck in brewing up the single batch.”

“Craft beer is riding the crest of a wave, and as microbreweries gain in popularity, brand identities are getting more expressive and creative. Robot Food’s identity for new microbrewery, Vocation, is as daring as the beer it crafts.

John Hickling brews beer with distinctive, punchy flavour. Each hop forward beer stands out from the norm and names such as ‘Heart & Soul’ and ‘Divide & Conquer’ fly the flag for the brewery’s fearless attitude. Vocation’s beers are bold, brave and uncompromising and like beer, like brewer, they all epitomise Hickling’s passion for his trade. John originally left his job in a bank, sold his house and set up his first brewery, Blue Monkey. After selling up to explore new ventures John realised he only had one vocation. He’s now back where he belongs, brewing the types of beer he wants to drink.”