TÅPPED Birch Water

TÅPPED Birch Water

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Designed by Horse | Country: United Kingdom

“Design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK.

Considered nature’s detox, birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects vital minerals and vitamins and is full of the antioxidant manganese.

“Although a traditional springtime drink in Finland and other parts of the world such as Canada, tree waters are a totally new concept to consumers in the UK”, comments Ian Firth, creative partner at Horse.

“Clarity of product communication was therefore paramount, so we used the packaging structure to our advantage. To help communicate provenance, the water is packaged in a cylindrical paperboard can which we designed to resemble a real birch tree. This helps overcome some of the challenges of communicating an unusual new product, but equally distinguishes the water from other beverages.”

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Sourcy

Sourcy

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Designed by VBAT | Country: Netherlands

“Brief: due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands. In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy. As such the design agency was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

Technical and market requirements:
– The bottle design must be suitable for carbonated mineral water and fitting within Sourcy’s current standard bottling lines.

– 0,75L  glass bottle
– Respect market colour codes – blue for non-carbonated and red for carbonated water.
– Visible colour coding at the top of bottle to avoid restaurant personnel serving the wrong water.

Creative solution: as a strong established brand coming from one source the creative solution was to develop one iconic bottle. A bottle that supports the quality of Sourcy mineral water and respects the quality of it’s customers. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem and symbolises the purity of the mineral water. The lion emblem, together with the higher shoulders of this new bottle, reflect the proud character of the brand. “Sourcy Pure Dutch” goes back to the essence, iconic without fuss, elegant yet understated.

Pure Dutch design.”

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Llanllyr Source

Llanllyr Source

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Designed by Adam&Co | Country: United Kingdom

“Since 1180, the organically farmed fields of Llanllyr, Wales has been producing near perfect natural spring water. In 1999, a member of the same family who had been farming the land for over 300 years started bottling and distributing the water under the brand name Llanllyr Source. Source quickly became recognized by the world’s leading hotels, sommeliers, and chefs as one of the most perfectly balanced, purist tasting natural spring waters.

“Source hired Adam&Co., in partnership with Adned, to contemporize the brand. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words “Since 1180.”

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Student Work – Barysheva Yana

Student Work - Barysheva Yana

Student Work - Barysheva Yana

Designed by Barysheva Yana | Country: Russia

“Elixir was chosen as the brand name as it is widely known to represent eternal life, immortality, and well being. The brand logo was then set out in a clear and sharp font representing an up market professional appearance that will appeal to a broad consumer market.

In addition the logo includes the Latin slogan In Aqua sanitas this is taken from the Latin saying “In vino veritas, in aqua sanitas” . “In whine there is truth In water Their is health”. This combined with Elixir adds to the overall feeling of health, youth and vitality. To complete the Logo the words Vitamin Water are clearly displayed to insure the consumer understands and relates to the product and its contents.

The brand is divided into 3 varieties each with, A different symbol, Animal, number, vitamin content, and subtitle name that all directly represents the benefits of the individual products. The symbols, numbers, and animals have been carefully selected and combined to create visually attractive graphics. Each with deep symbolic meaning, enabling consumers to relate to the benefits of each product on offer.”

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Designers Anonymous Water Bottle

Designers Anonymous Water Bottle

Designers Anonymous Water Bottle

Designed by Designers Anonymous | Country: United Kingdom

“We designed refillable water bottles for use during meetings held in our studio. Our bottles feature a simple silhouette of a boat (in-keeping with our brand styling) the boat was a natural fit for a water bottle. On the still water bottle It’s anchored and stationary; for sparkling water, the propeller creates bubbles.”

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Evian x Diane Von Furstenberg

Evian x Diane Von Furstenberg

Designed by Diane Von Furstenberg | Country: United States “Diane Von Furstenberg & Evian® have partnered to design the latest limited edition bottle, which reflects a playful celebration of life. For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: “I am so excited about this collaboration because I have … Read more

Student Work – Morgan Sterns

Student Work - Morgan Sterns

Student Work - Morgan Sterns

Designed by Morgan Sterns | Country: United States

“The Restored water identity and packaging concept was strongly influenced by the process of taking highly treated wastewater that would have previously been discharged into the Pacific Ocean and purifying it using a three-step advanced treatment process. My main objective was to create a brand that would be a blueprint for water agencies throughout the world in order to help solve local water supply issues.

The logo and identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass, and recycled wood materials. The final system resulted in the creation of a line of reusable water canteens that convey a modern and minimalistic approach to design while still functioning as a piece of art in the household.”

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Aigua de Vilajuïga

Aigua de Vilajuïga

Designed by Studio h | Country: United Kingdom “Studio h has created award-winning brand and packaging design for Aigua de Vilajuïga, naturally sparkling mineral water from the heart of Catalonia’s de Creus Natural Park since 1904, and famed for being Salvador Dali’s favourite water. Tasked with reviving this historic Catalan water brand by re-positioning it … Read more

De l’Aubier

De l'Aubier

De l'Aubier

Designed by Catherine Petter | Country: Canada

“85% of the maple water harvested is returned to nature immediately after filtering to concentrate its sugars in the maple syrup production process. Élodie and Mathieu Fleury, a sister and brother whose parents are maple syrup producers, decided to take a different look at this natural resource and recover this maple water, separated from its sugars, to create the world’s only still water of its kind, a made in Quebec product of irreproachable quality: an innovative idea in a traditional sector with a sustainable development approach.”

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Casa del Agua

Casa del Agua

Casa del Agua

Designed by Cadena + Asociados Branding | Country: Mexico

“Casa del Agua is an artesian bottled water boutique based in Mexico City. Water is the center piece of any ecosystem, making better water is making a better us. Water is the main conductor of energy, its molecules are sensitive to human intention. Our water is collected, filtered and purified on site, that´s why we called it local water. We stimulate water with our basic values: love, gratitude, and respect, therefore it reaches its highest potential. Simple and clear. Our water is craft bottled in a calm environment.”

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