Lovely Package

Curating the very best packaging design


February 19, 2010 | 9 Comments


Designed by AUGE | Country: Italy

“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”.  For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.











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9 Responses to “Castello”

  1. Oliver
    February 19th, 2010 @ 10:42 pm

    really tasty … and fresh – good!

  2. cesar
    February 20th, 2010 @ 5:07 pm

    That’s Reminds me a Heineken, but the colors identification are cool…

    Sorry, my english is bad, im mexican 😛

  3. Victor Zuniga
    February 20th, 2010 @ 6:24 pm

    It looks kind of like heineken no?

  4. tay borges
    February 21st, 2010 @ 10:05 am

    I agree, heineken with a new name?

  5. cyntia
    February 23rd, 2010 @ 4:34 am

    Good job! fresh and lovely. necks are so cool and clever!

  6. herold maybor
    February 23rd, 2010 @ 12:30 pm

    Basic but strong. Almost a soda pack. Thumb up guys. What does it means castelo in italian? Castle? I like there is no castle at all.

  7. van esltein
    April 5th, 2010 @ 10:18 am

    merveilleux, cool choise of colors.

  8. ass-queroso
    April 13th, 2010 @ 12:31 am

    Is a great work, the packaging is very simple but very attractive and convincing, I really like the labels that are in the crop are very smart but I am not going to identity and logo, and finally if they are not lovers Heineken beer like me who used the same design, if it pretends to be distinguished before the beer market this just helps us remember Heinenken

  9. ben
    July 6th, 2010 @ 10:47 am

    it is ok . clear.

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Lovely Package

Curating the very best packaging design