February 19, 2010 | 9 Comments
Designed by AUGE | Country: Italy
“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”. For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.