Lovely Package

Curating the very best packaging design

Superdrug Nappies

February 24, 2010 | 2 Comments

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Designed by Burst | Country: United Kingdom

“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”

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Kalologie

February 23, 2010 | No Comments

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Designed by Anthem Worldwide | Country: United States

“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”

Bioform

February 13, 2010 | 6 Comments

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Designed by Strømme Throndsen Design | Country: Norway

Norwegian based Bioform is a producer of natural health care products. Strømme Throndsen Design was responsible in creating the brand identity, logo and package design.

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Student Work – Lucy Hargrave

February 11, 2010 | 5 Comments

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Designed by Lucy Hargrave | Country: Australia

“Designed in collaboration with Josh Tatarynowicz, these packages were for a handmade goats milk soap company. We created four intricate Mandala patterns based on the natural ingredients used in each soap flavour; like peppermint leaves, rose petals & lemon slices. The patterns are laser cut out of card and allow for the soap to be smelt through the packaging.”

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Good Day

February 9, 2010 | 3 Comments

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Designed by Carefully Considered | Country: United States

“Packaging design for a new men’s skin care line with a crisp English feel. Using typography as an identifie

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r, we created an easy way to find the right products for your skin type.”

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Vintage Packaging: Didi

February 8, 2010 | 4 Comments

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Designed by E. & U. Hiestand circa 19

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74 | Country: Switzerland

Matryoshka-style packaging design for baby products from the 1970s.

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LEAP Organics

February 4, 2010 | 9 Comments

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Designed by Moxie Sozo | Illustration: Charles Bloom | Country: United States

Absolutely gorgeous packaging for LEAP Organics soap products. Designed by Boulder Colorado based Moxie Sozo and illustrated by Charles Bloom, these packages are sure to stand out amongst all of the competitors.

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Humanity Fragrance

February 3, 2010 | 2 Comments

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Designed by Lance Mcgregor & Alan Iwamura | Country: United States | Buy It

Each bottle for Humanity Fragrance is hand made in Brooklyn by Alan Iwamura and is made entirely of glass, including a white glass cork. The fragrance is a fundr

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aiser to raise money for a piece of public art, the Humanity Perfume Fountain, to be placed in Brooklyn’s McGolrick park this summer, with 100% of the proceeds from the sale of the perfume going towards its construction.

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Sensis Condoms

February 3, 2010 | 3 Comments

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Designed by Spring Design Partners | Country: United States

Define: Uncover white space opportunities and ensure appeal across multiple demographic segments for the launch of a new condom brand featuring break through application technology.

Develop: Shared consumer insights uncovered in our proprietary Design Insight Research™ process allowed us to creatively connect the functionality of the QuickStrips™ technology with the passionate Sensis™ brand.

Deliver: Our design solution utilizes continuous line movement to deliver an emotionally engaging brand design with iconic brand attributes.

Gold Future Eye Cream

January 26, 2010 | 1 Comment

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Designed by Freedom of Creation | Country: The Netherlands

“L’Oreal group is the global leader in cosmetics and has over a century of experience

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in the business. With 58 offices throughout the world, L’Oreal distributes its 18 brands in 130 countries. Helena Rubinstein, one of the key brands of the group, wished to have a special package design made for the launch of its new “Gold Future” eye reviver cream. Freedom Of Creation designed and produced 66 pieces of this unique packaging out of flexible nylon, with a gold finishing layer.”

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Lovely Package

Curating the very best packaging design


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