August 4, 2009 | 1 Comment
Designed by Lavernia & Cienfuegos | Country: Spain
“A mass-market range of cosmetic products for men that are exclusively distributed in more than 1000 supermarkets of the Spanish chain MERCADONA.
This basic line of cosmetics is related to concepts such as being fit, playing sport, exercising… The design of the package tries to reinforce these concepts. The name brings out the idea of a sport record, and the package makes reference to the morphology of the muscle. All the 100 ml and 200 ml containers were design with an ergonomic shape and fabricated in flexible plastic so they are very resistant and they can be carried in a sport bag.”
August 2, 2009 | 1 Comment
Designed by Duffy & Partners | Country: United States
You may remember we featured some of the Thymes range last December. Here are some more beautiful packaging solutions created for Thymes.
“A leader in the bath and body and home fragrance market, Thymes had recently celebrated its 20th anniversary and was facing tremendous competitive pressure in a fragmented and growing category. For the first time in their history they went to an outside firm to establish a new creative partnership. Duffy & Partners has had the privelege of collaborating with Thymes in revitalizing their identity, a full suite of marketing materials and nearly two dozen product collections. Importantly business results have followed this design revitalization every step of the way”.
August 2, 2009 | 17 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The collection of mass-market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops.
The shape of the bottle is rounded and curved, and the packages show shiny and metallic colours.
The final design both of the bottle and its package has the gift to transmit high quality and modernity at a competitive price. It proves that a mass-market product with a good design can be very successful.”
August 1, 2009 | 7 Comments
Designed by Crystal Barlow | Country: United States
Fun and playfull packaging from Minneapolis based designer Crystal Barlow.
July 30, 2009 | 3 Comments
Designed by Rachel Dangerfield | Country: United States
“I saw this project from beginning to end. From carving molds for the soap shape to choosing the perfect scents, Adam & Eve Soap was born. When my professor jokingly mentioned creating a his and hers soap for some sexy bath time fun, the idea was planted. This soap would be sold near Valentine’s Day and would be promoted as a gift soap. The man buys it for his leading lady, and both of them get a little something out of it (if you catch my drift). I even went as far as to choose scents that are known to be aphrodisiacs. It’s a soft approach into the intimate world.”
July 30, 2009 | No Comments
Print Mag will be doing a live webcast next week (August 4th) with the owner and designer at Pangea Organics. They’ll be talking about how they made the boxes for their gift sets which are 100 percent biodegradable, and have Blue Spruce seeds embedded in it, so you can plant it and grow a tree.
The Pangea guys will also be giving constructive advice to packaging designers looking for tips on making sustainable packaging.
For more information and to register check out printmag.com.
July 29, 2009 | 1 Comment
Designed by Bernstein-Rein | Country: United States
“This boutique getaway focuses on personalized customer experiences, so overall branding and touchpoints create a refreshing, zen-like feel. Inspiration for the logo came from traditional seals used as signatures in Asian cultures. Packaging for the salon+spa incorporated clean lines, repeating patterns and fun usage of bamboo in unexpected places.”
July 28, 2009 | 1 Comment
“We were estatic to receive a Silver ICAD bell at the awards in November. For the last 2 years we have been working really closely with the VOYA team in developing their new and extensive range of 100% organic beauty products. In addition to the work winning a design award, the range is now in huge demand and is being stocked in some of the finest health spas and exclusive retailers including House of Fraser, Avoca Handweavers and Nue Blue Eriu.”
July 23, 2009 | 4 Comments
Designed by Studio Blackburn | Country: United Kingdom
Traidcraft was established in 1979 as a response to poverty, and are the UK’s leading fair trade organization. The speech bubbles on their tissue range are an excellent way to communicate directly with consumers, letting them know exactly how their purchase is helping a greater cause.
July 22, 2009 | No Comments
Designed by Pure Living | Country: Canada
“The challenge behind Beautea was to develop a line that reflected the earthy naturalness of an Organic Bath & Body line and feminity of the packaging since women were the prime consumers of this type of product. Also, since it is a bodycare line infused with Tea it was very important that the packaging reflect this and not mistaken for “drinking tea”. Inner packaging was sourced throughout the world and reflects the “cleanness” of a natural, organic line. Natural Fragrances developed by our Perfumeur in Grasse, France. All organic ingredients were sourced from Organic certified farms mostly in California. All organic tea extracts were sourced in Arizona through a specialized Tea importer. It was essential that the logo with the tea pot be sticking and reflected the ingredients inside the product… tea.”