Lovely Package

Curating the very best packaging design

Est Soap

April 5, 2009 | 5 Comments


Designed by Ciro Girard | Country: Brazil | Buy it

Est is a Brazilian line of beauty and personal care products. All of our formulas are made with natural ingredients and enriched with vegetable or essential oils, plant extracts or vitamins.”

If anyone knows who designed this please let us know.


Basin White

March 29, 2009 | 2 Comments


Designed by Duffy & Partners | Country: United States | Font: Avenir

“Sophisticated and stylish. Basin White is an upscale version of Basin, a retailer of unique bath and beauty products originally created by Duffy & Partners. Basin White was designed to create an experience that extends the brand, presents an array of unique products, and gives a new audience reason to connect with the brand. Designed to appeal to a more affluent and sophisticated audience who appreciate the finer things in life, Basin White is located in Disney’s flagship hotel, the Grand Floridian Resort & Spa in Orlando. Plans to expand in other locations are in the works.”


Pangea Organics

March 29, 2009 | 2 Comments


Designed by Pangea | Country: United States | Fonts: FF DIN

Two new products from Pangea Organics featuring a new glueless carton design. Both packages are FSC certified and printed by an FSC certified printer.


Jacqueline Evans Naturopathic Skincare

March 26, 2009 | 3 Comments


Designed by Swear Words | Country: Australia | Buy it

“The Jacqueline Evans story began in 1999 when Jacqueline first created customised skin care for a select group of clients when she worked as a naturopath in the United Kingdom. Since then, years of meticulous research have gone into product formulations. Products are based on the function of the ingredients and only the purest and highest grade natural and organic ingredients are used, including cold pressed oils, the best essential oils and beneficial levels of vitamins, minerals and herbals resulting in some of the most effective products in the world.

Simple typography and bold colour differentiation communicate the honesty of this product. They just happen to look great all together on your bathroom shelf too!”



March 23, 2009 | No Comments


Designed by ESTABLISHED | Country: United States

Lovely packaging for Blow haircare products. The type all blown to one side is a nice play on the product name.


No Frizz

March 22, 2009 | No Comments


Designed by Wolff Olins | Country: United States

“Throughout the evolution and conception of No Frizz, Wolff Olins worked closely to shape the brand’s development, working on everything from the brand strategy and name, product naming, service approach, identity, packaging, point-of-sale and communications. The branding firm touched nearly every part of the experience.

“Our involvement with Living Proof is a perfect example of the depth of activity and influence we can have with our clients”, said Todd Simmons, Executive Creative Director at Wolff Olins. “Throughout the entire process, we looked at every possible touch point and worked hand in hand with everyone in the business, even engaging the MIT scientists in our process. We’re absolutely thrilled with the result as it reflects a seamless collaboration.”

“We are just as proud of Living Proof’s commitment to efficacy and the way they treat consumers as we are of the way the packaging turned out or anything else. This is true branding”, continued Simmons.”

James Brown London

March 20, 2009 | 2 Comments


Designed by MadeThought | Country: United Kingdom | Fonts used: ITC Avant Garde Gothic

“Inspired by Kate Moss, Brown created an entire line of hair products as effortless and cool as his own hairstyling techniques. With more British Vogue cover credits under his belt than any other hairdresser, Brown clearly knows what it takes to make hair perform.”



March 19, 2009 | No Comments


Designed by BVD | Country: Sweden | Fonts used: modified Stymie

Challenge: Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution: small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.”


Les Ettes

March 17, 2009 | No Comments


Designed by Emil Kozak | Country: Spain | Fonts used: Chalet

Gorgeous work from Emil Kozak for French/Austrian perfume company, Les Ettes. For those of you familiar with Emil’s work you’ll immediately recognize his style in these designs. For those not familiar, be sure to to check out his site.


Brooks Brothers

March 16, 2009 | No Comments


Designed by ESTABLISHED | Country: United States

Nice work for Brooks Brothers cologne relaunch.


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Lovely Package

Curating the very best packaging design