Lovely Package

Curating the very best packaging design

James Brown London

March 20, 2009 | 2 Comments

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Designed by MadeThought | Country: United Kingdom | Fonts used: ITC Avant Garde Gothic

“Inspired by Kate Moss, Brown created an entire line of hair products as effortless and cool as his own hairstyling techniques. With more British Vogue cover credits under his belt than any other hairdresser, Brown clearly knows what it takes to make hair perform.”

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Treo

March 19, 2009 | No Comments

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Designed by BVD | Country: Sweden | Fonts used: modified Stymie

Challenge: Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution: small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.”

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Les Ettes

March 17, 2009 | No Comments

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Designed by Emil Kozak | Country: Spain | Fonts used: Chalet

Gorgeous work from Emil Kozak for French/Austrian perfume company, Les Ettes. For those of you familiar with Emil’s work you’ll immediately recognize his style in these designs. For those not familiar, be sure to to check out his site.

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Brooks Brothers

March 16, 2009 | No Comments

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Designed by ESTABLISHED | Country: United States

Nice work for Brooks Brothers cologne relaunch.

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Perricone MD

March 16, 2009 | 1 Comment

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Designed by Concrete | Country: Canada

“The Perricone MD was founded by Dr. Nicholas Perricone, MD – an internationally recognized scientific expert in the fields of health, beauty, anti-aging, a renowned dermatologist and the author of five New York Times best-selling books.

Perricone MD products include topical anti-inflammatroy formulations to reverse and prevent damage to skin, as well as dietary supplements that are scientifically designed to promote healthy, youthful skin.

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Panto-3

March 14, 2009 | 2 Comments

panto

Designed by Rethink Copenhagen | Country: Denmark | Fonts used: FF OCR F

“Panto-3 is a herb vitamin supplement, great for promoting hair growth, nourishing nails and improving circulation.”

Women’secret Perfume

March 10, 2009 | 3 Comments

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Designed by Base | Country: United States | Fonts used: Chalet

“Women’secret (not to be confused with Victoria’s Secret) is an underwear and loungewear company out of Spain. They have over 100 stores worldwide. Target: 20s – 30s somethings. We worked with them on the naming, identity and packaging for their fragrance.”

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Digestive Wellness

March 7, 2009 | No Comments

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Designed by Christian Hanson | Country: Canada | Fonts used: Gotham Rounded, Handsome

Thanks to Canadian designer Christian Hanson for sending us this lovely work he did for Digestive Wellness.

“Digestive Wellness is a complete system of all-natural digestive care products. I designed the identity and package design to differentiate the brand in a crowded retail environment. The aim was to simplify the visual vocabulary to provide clarity and enhance brand recognition. The logo components function as individual signposts -the same principle of reduction and consistancy used in traffic signs- flexible enough to be used across a wide range of dynamic applications. Digestive Wellness is available GNC stores and at Loblaw stores.”

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786 Perfume

March 5, 2009 | No Comments

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Designed by Hype Type Studio | Country: United Kingdom

The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.

The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”

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Snow Aftershave

March 4, 2009 | 2 Comments

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Designed by Courtney van Beek | Country: New Zealand

Thanks to Massey University, Wellington, New Zealand student Courtney van Beek for sending this in.

“A concept bottle design containing pure alpine snow powder, without any additives used for aftershave ~ as nature intended. The target audience for this aftershave is for men who appreciate all in nature, for
example Sir David Attenborough.

The braille simply reads, ‘pure snow’ on one side and ‘aftershave’ on the other. Additional information is not necessary as it is what it is. The way the Braille falls down the bottle like snow is very deliberate, it is also molded into the glass, and this takes away an additional sticker.”

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Lovely Package

Curating the very best packaging design


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