February 24, 2010 | 2 Comments
Designed by imposible? comunicación | Country: Spain
“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets, a Latin extract from Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.