Lovely Package

Curating the very best packaging design

Apotek Hjärtat

September 13, 2011 | 0 Comments

Designed by BVD | Country: Sweden

Challenge: The Swedish pharmacy market was privatized in November 2009. In February 2010 Apotek Hjärtat opened, as the largest independent player on the deregulated pharmacy market with 207 pharmacies. Apotek Hjärtat wanted their new graphic identity to communicate credibility, knowledge and health in a modern and inspiring manner as well as signifying a pharmacy in a clear but subtle way. The logotype should be able to be applied to many different types of media profiles.

Solution: Our aim was to create a logo that could win the hearts of the Swedish people. The greatest challenge was to find a balance between knowledge and credibility on one hand, and cordiality and service on the other. The traffic-light green colour is an obvious signal that is easy to see and identify. The iconic heart symbol is unique because of its opening in the centre, which creates a feeling of openness and welcome.”

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Student Work – Kyle Hebert

September 13, 2011 | 8 Comments

Designed by Kyle Hebert | Country: United States

“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”

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Adir Winery

September 13, 2011 | 0 Comments

Designed by Blend-it Design | Country: Israel

“The boutique Adir Winery is located in the Upper Galilee and produces wine mainly for experts and collectors in the field. As such, we have chosen the value of contrast as a base for our work.

Gentle versus coarse, extroversion versus elegance, local versus foreign, and innovation versus tradition. The design is built from a clean, basic typographic language,  that conduct a cultural dialogue emphasizing the search for balance and harmony.”

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Essem Design

September 13, 2011 | 1 Comment

Designed by Bedow | Country: Sweden

“Packaging concept for a series of handcrafted wall hooks by Essem Design. The hooks—Mama, Papa and Gloria—are casted from recycled aluminum in Anderstorp, Sweden.”

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Trayectoria

September 13, 2011 | 2 Comments

Designed by Rodrigo Granese | Country: Uruguay

“Development of a Special Edition beer named ‘Trayectoria’ with more than a hundred years of the Uruguayan heritage. The pack design combines the charm of the old bottles with new printing techniques.”

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Saxon

September 12, 2011 | 11 Comments

Saxton

Designed by Supply | Country: New Zealand

Created by the New Zealand-based studio, Supply. Via DesignWorkLife.

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Schiesser

September 12, 2011 | 1 Comment

Designed by Hatch Berlin | Country: Germany

“In collaboration with Claudia Hammerschmidt Hatch Berlin took care of the new package design of the prestigious german heritage brand schiesser and worked on their new corporate design, including the creation of the 95|5 brand logo.”

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Cool Chile

September 12, 2011 | 6 Comments

Designed by Bless | Country: United Kingdom

“Bless has just completed the new branding for London based Cool Chile Co. one of the first companies to supply Mexican dried chillies and fresh corn tortillas to the UK.

Cool Chile wanted to continue using a snake as their brand icon as they had been using a clipart version for over a decade, so our first task was to create one that would be more ownable and distinctive. The new snake and branding were inspired by geometric Aztec shapes and rich Mexican colours. The four main colours reflect the companies four main store categories, red for chillies, yellow for corn products, green for herbs and blue for spices and store cupboard items. More than 60 items were colour coded, with an individual shade being selected for each product type, this resulted in over ten different reds for the chilli section alone.

Cool Chile now have an identity that is simple, iconic and helps them stand out from their competitors.”

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Donna Maria

September 12, 2011 | 1 Comment

Designed by Motherland | Country: Sweden

“Donna Maria Unfiltered Syrah from Viña Falernia in Chile is a tribute to Maria Gramola Olivier who left Northern Italy for Chile in 1951 with her husband and 7 kids as an emigrant. she has worked hard for years in agriculture and later in grapes and wine production.  She is still a strong personality and symbol for her big family. From the second northernmost Chilean wine district – Limari – the Syrah grapes are handpicked in small bins, carefully selected and gently crushed before a cold maceration. fermented in a small stainless steel tanks and Aged partially in French oak barrels for 6 months. Great fruit concentration with red pepper and dark chocolate notes, very soft tannins and a nice balance on the palate. The wine is unfiltered  in order to preserve the richness of the aroma and texture.”

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Diet Coke Limited Edition

September 11, 2011 | 7 Comments

 

Designed by Turner Duckworth | Country: United States

“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.

The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.

“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”

The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”

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