December 23, 2011 | 19 Comments
Designed by Chris Ferrante | Country: United States
“This project was for my packaging design course in which we were tasked with creating a conceptual series of consistent packages for intangible things. I decided to package light, reflection, and shadow. After brainstorming how to visually suggest that these “unpackagable” things were in fact packagable, I came to the concept of creating the effect of them as though they were trapped inside a box.”
December 23, 2011 | 0 Comments
Designed by Voicebox | Country: United States
Rooted in the same spirit of discovery as celebrated explorers, Lewis & Clark – and named for the year they first discovered Washington’s Columbia Valley – 1805 is an outstanding new wine from Washington’s Columbia Valley.
Drawing on the region’s rich heritage, the label design presents this significant date in a simple, elegant, yet contemporary manner, so as to connect with today’s consumers. The overlapping silver foil numerals are distinctively staged on a rich matte black background punctuated by the hand-drawn L&C monogram, honoring the two noteworthy explorers. It is also featured proudly on the capsules.
Recently launched at retail, the design is consistently presented across four varietals, including both red and white wines, so as to help build recognition for this newly innovated brand.
December 22, 2011 | 2 Comments
Designed by Jonathan Faust | Country: Portugal
“Visual identity and packaging to Di Napoli – a restaurant and take away as well. The identity is inspired by the biggest passion in Napoli. Soccer. But also the Italian traditions and Italian’s sense of fashion and style. The light blue logo is a shape between a napkin and the letter ‘N’.”
December 22, 2011 | 3 Comments
Designed by Damian Szews | Portland
“Cazador is a conceptual brand of rum. The project is a tribute to the long-standing tradition of producing the best rum in Dominican Republic.I tried to capture the essence of the Dominican spirit in this bottle. I worked on the naming, logotype, bottle design and label. It has been an absolute pleasure to work on this project.”
December 21, 2011 | 8 Comments
Designed by Chris Trivizas | Country: Greece
The inspiration for the A24+ Silence Water came from the common practice of interrupting. Often people interrupt one another, without letting whoever is speaking finish his sentence. The name ‘Silence Water’ is actually part of a Greek saying, originated in a myth. The question “did you drink the Silence Water?” is addressed nowadays to someone who is not responsive or very quiet or out of words.
In Α24+ we use this saying as a reminder that one should not be hasty in talking, but should rather “learn to listen first and then speak”.
The Α24+ was designed in a glass bottle, with a dispenser comprising of 4 doses of 0.125 L, each lasting 24’. The name Α24+ results from the combination of the letter A, which is the drop cap of the word ‘silent’ and 24, which indicates the duration of each dose’s effect.
The A24+ Silence Water is suitable for people with sensitivity to presentations, lectures and conferences. It soothes the desire to interrupt, enhances hearing, strengthens concentration and prolongs the period of unbroken attention.
December 21, 2011 | 3 Comments
Designed by Funny Paper | Country: Germany
“Reishunger is a small rice brand that is based in Germany and has focused on authentic and premium-quality rice from all over the world. The Reishunger Rice Jar accomodates 600g of rice. A scratch- and dishwasher-proof chart on the glass helps to measure the rice. The design is based on the Reishunger rice packaging.”
December 20, 2011 | 5 Comments
Designed by Stranger & Stranger | Country: United Kingdom
For this year’s holiday bottle, and as a contrast to last year’s, Stranger & Stranger have gone lo-fi. Their writer had a load of fun with all the of copy throughout and also wrote all of the Christmas ads on the bag. We can’t wait to get our hands on the real thing.
December 20, 2011 | 4 Comments
Designed by Leo Burnett Dubai | Country: United Arab Emirates
Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.
Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.
Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.
December 19, 2011 | 2 Comments
Designed by nu:amsterdam | Country: The Netherlands
“Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage. They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.
The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.
In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.
The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.
The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.”
December 19, 2011 | 1 Comment
Designed by HUB | Country: United States
“HUB is pleased to share the 2011 Major League Baseball All Star Retailer invitation suite we designed and produced for Nike. This year’s MLB invitations featured the same Southern Spanish flare as the retreat’s location: the luxurious Montelucia resort and spa in Scottsdale, AZ. HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retreat. First, recipients received a custom, hot stamped wood box containing a hardbound book. Then, we sent out a muslin bag containing a notebook with custom leather embossed cover. And, finally, we sent out an embroidered robe along with the official invitation sealed with a custom wax seal.”