Lovely Package

Curating the very best packaging design

JZM MC2U

October 5, 2011 | 1 Comment

Designed by Gidea Group | Country: Taiwan

“As the leader of Taiwan’s traditional cake industry, JZM has be worldwide known for its pineapple cakes packaged in this little golden  box for a long time.

On this  seasonal packaging design, we implemented  the classical golden pineapple cake package with the joyful Christmas design, also bringing out a sense of East meeting West.

This special Christmas packaging was a commercial success for JZM, especially loved by Japanese and Hong Kong tourists who came to Taiwan to spend their Christmas Holidays, a chic and lovely souvenir to take home with!”

FRS

October 5, 2011 | 2 Comments

Designed by Hybrid Design | Country: United States

“As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste.

Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and more like a flavorful beverage. “We considered their top selling flavors as well as new additions to the line, and looked to visually represent the fruit juices in each flavor through the use of delicious imagery and bright colors” said Dora Drimalas, partner, Hybrid Design.

Six single serve 11.5 cans now feature bold fruit graphics and a color palette which evoke their natural fruit flavors and refreshing taste.”

Real Chocolate

October 4, 2011 | 4 Comments

Designed by Studio Alto | Country: Australia | Fonts: Garage Gothic, Archer

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

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Hofmann Willems Willems

October 4, 2011 | 3 Comments

Designed by STVK | Country: Germany

“Packaging solution for two wineries owned by one family. Jürgen Hofmann, owner of the Weingut Hofmann in Rheinhessen and Carolin Willems Willems, owner of Weingut Willems Willems at the Saar are married and are working together for both wineries. The aim was to show that the two wineries belong together but produce wines from two different German wine regions.

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BETA 5

October 3, 2011 | 6 Comments

Designed by Glasfurd & Walker | Country: Canada

BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.

The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.

As a result, the identity reflects this approach to the chocolate making process – a careful blend of science and craftsmanship.

The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”

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Student Work – Espen Hansen

October 3, 2011 | 1 Comment

Designed by Espen Hansen | Country: Norway

“The essence of this exclusive alcoholic product is the long history of the brand and the storage time of the products.

Since Gin does not have a particularly the long storage time (2 – 5 years) I chose to create a concept that is based on real history, to give the product added value. I have decided to use materials that existed at the time AO Vinje lived which gave me a color palette that I am very happy with.

The box is covered with veneer that has the same color as the juniper bushes. The inside of the box is covered in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap made of wood and silver.

The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background. Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”

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Camper

October 2, 2011 | 3 Comments

Designed by Swing Swing | Country: Spain

“Camper commisioned Swing Swing the design their spring-summer retail bags. One bag portrays the brand as a big and colourful infinite loop and the other as the rainbow at the end of the walk.”

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Student Work – Senem Demirayak

October 1, 2011 | 5 Comments

Designed by Senem Demirayak | Country: Turkey

“This is  a welcoming kit for the freshman students and potential students of Istanbul Marmara University, Graphic Design Department. It is a little box which includes a poster, notebook, mug, stickers and pins. The cover of the box, which is also a poster, is a brief and fun survey for students showing creative paths, if they choose to study graphic design.”

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Lithuanian Vodka

September 30, 2011 | 6 Comments

Designed by LT Identity | Country: Lithuania

“The special edition of “Lithuanian Vodka Gold” designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. Lilies are associated with femininity. This symbol is often seen woven into compositions of the tree of life on dower chests. In the Lithuanian folklore the oak is associated with masculinity, strength and courage. From ancient times warriors would be presented with crowns of oak leaves, and now they are given to winners of sports competitions. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.”

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JUST

September 30, 2011 | 7 Comments

Designed by Interabang | Country: United Kingdom

Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.

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Curating the very best packaging design


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