Lovely Package

Curating the very best packaging design

Morrisons

September 26, 2011 | 6 Comments

Designed by Stocks Taylor Benson | Country: United Kingdom

Brief: laundry care is a complex segment. With a huge array of product types and product formats, the key to solving the brief was to clarify and simplify on pack messaging and create shelf standout for consumers.

The various product types (e.g. Bio, Non Bio, 2 in 1s and Colours) and their benefits are the key messages. Then within each type a variety of different formats are available (tablets, capsules, powders, liquids and gels and super concentrates).

Creative Solution: steering away from the rather dated category norm imagery of flowers, butterflies, mothers hugging children and scientific whooshes, the revamped range focuses on a simple, strong design concept that mimics fabric care labels found on clothing. This ties the complete range together and still allows for the important differences between product type and format to be clearly identified.

This ‘label’ design concept cleverly allows further key messages to be conveyed. The background fabric changes for product type. For example, a soft fleece fabric is used for Non Bio. Secondary messages, such as number of washes and washing temperatures, are displayed as icons done in the style of washing instructions found on clothing labels.

In a world populated all too often with copycat design when it comes to own label packaging, the goal was to break convention and create category busting designs that will clean up against the competition.”

Petcurean

September 26, 2011 | 8 Comments

Design by Subplot Design | Country: Canada

“With 12 years of success and over 100 SKUs of premium pet food sold nationally and internationally, Petcurean Pet Nutrition looked to Subplot Design Inc. to take the brand to the next level and to elevate its identity and consumer packaging. Along with unveiling 6 brand new SKUs, Petcurean’s new corporate identity and NOW FRESH and GO! packaging launched at SuperZoo 2011 in Las Vegas last week.

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John Varvatos Star USA

September 25, 2011 | 1 Comment

Designed by YARD | Country: United States

“Following in the incredible success of his Collection scents, John Varvatos debuts the first ever fragrance under John Varvatos Star USA. The concept and designs for the bottle, packaging and campaign were created by New York agency YARD—led by Executive Creative Director, Stephen Niedzwiecki. YARD has partnered with John Varvatos and all of his brands for over 7 years.

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Depression-Era Circus Tea Party

September 24, 2011 | 4 Comments

Designed by Jag Nagra | Country: Canada

“My friend, Angela Stephen-Dewhurst, and I organized a Depression-Era Circus Tea Party for our friends. For the 11×17 invitation poster, I illustrated 3 characters: the World’s Strongest Man, the Ringmaster, and the World’s Tallest Woman. These characters also made appearances on the wine bottles, along with a few other characters, including a fairly accurate self-portrait of myself and Angela on the Clown Label. Labels were printed on glossy 80LB text, and to add to the quirkiness of the event were adhered onto mismatched wine labels.”

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Student Work – Denis Carroll

September 24, 2011 | 2 Comments

Designed by Denis Carroll | Country: Ireland

“A range of organic beauty products with volcanic minerals and aromatic essences.

The pattern I created is representative of volcanic sedimentary layers. It is used with variations of colour across the range. In turn, the product colour is representative of the aromatic essence inside.”

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Hello Coffee

September 23, 2011 | 3 Comments

Designed by Family Design Co. | Country: New Zealand

“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”

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The Chalice

September 23, 2011 | 6 Comments

Designed by Studio Lost & Found | Country: Australia

“The Chalice wine labels were designed for Margaret River producer Chalice Bridge Estate.

The Chalice is an icon range of prestige and perfection. These limited release wines represent the Holy Grail of winemaking, and incorporate select parcels of the finest fruit from the Chalice Bridge single vineyard estate in Southern Margaret River. The wine is barrel-fermented and left for fourteen months in new French oak barriques to develop its superior flavours.

The elegance and simplicity of the design reflects the premium positioning of this product.

Printed 4x PMS on Fasson Antarctic White uncoated vellum paper, with matt gold and silver foil, sequential bottle numbering, and a high-build clear silkscreen varnish.

The label printers Supa Stik won Gold in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”

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Rubia

September 22, 2011 | 1 Comment

Designed by Roberta Zanette | Country: Brazil

“I recently developed packaging for a Gastronomy graduate.

The objective of his final project was to create a fictitious brewery, Cervejaria Pampeana, and it’s beer, Rubia – a beer made of Pitanga, a little summer fruit from Brazil.

The concept of the project is that Rubia – a name that refers to the color of the fruit was a different beer, lighter than the others, to be consumed only during the summer months.”

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Teas’ Tea

September 22, 2011 | 3 Comments

Designed by Gooder Companies | Country: United States

“After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas’ Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original.”

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Creencias

September 21, 2011 | 4 Comments

 

Designed by YuJo! Creatividad Aplicada & Rodrigo Mercado | Country: Mexico

“Creencias is tequila distilled with respect to its history, its original process and yourself. Just as it was made in 1920. By not using any chemicals to grow it, distill it or aging it, we manage to bottle an all organic tequila, which unlike the rest, is kind to you and to the planet. Made timeless at Rancho El Mirador, Jalisco, Creencias Organic Tequila seems like an unlikely product today. Time cannot be stopped, but it sure can be bottled.”

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Lovely Package

Curating the very best packaging design


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