Lovely Package

Curating the very best packaging design

Eléia

July 8, 2011 | 1 Comment

Designed by Bob Studio | Country: Greece

“Company’s identity and olive oil packaging applications’ design, including glass bottles, metallic tins, wooden box and press presentation material design.

The concept of the design idea comes from the process of protecting olive trees from insects by applying a protective white coating on the bottom part of their trunks.”

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I.C.O.N. India Oil

July 7, 2011 | 7 Comments

Designed by Version-X Design | Country: United States

“I.C.O.N. came to us with the task of creating a sub-brand for their new Moringa oil based products that would have a feeling all its own, while still feeling in line with the overall I.C.O.N. brand. We created the packaging for India as an extension of the main brand – the same foundation of clean lines and type remain, but the blacks, grays and whites are replaced with warm browns and rich golds. Ornate Indian patterns add a touch of old-fashioned detail to the completely contemporary brand. The three new products are each packaged within a custom box to further highlight the sub-brand. They are also available in a special 3-pack box with windows highlighting each product.”

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1920

July 6, 2011 | 5 Comments

Designed by Estudio Pedro González | Country: Spain

The Barony of Turis Coop. V. needed to create a benchmark in the restoration wine sector. This could reposition themselves and change the perception that to date there was, both the brand and its products. We used the year of foundation as a starting point, and after following the artistic avant-garde work of this time (beginning of the century), the option chosen was the one that formally was cleaner. It was printed in flat, with digital white on black self-adhesive paper (Black Pepper).

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Agua de Cortes

June 10, 2011 | 1 Comment

Designed by Lavernia & Cienfuegos | Country: Spain

“Packaging for sparkling mineral water. Agua de Cortes. 2011

The 1.5 litre bottle is the result of bringing together all the means of optimizing it for the size of the palette. The typographic solution helps differentiate the pack from its competitors and the unusual white background is used for both the label and the 6 bottle pack.”

Bot Beverages

June 9, 2011 | 2 Comments

Designed by TDA | Country: United States

“New packaging for enhanced water Bot marks the brand’s relaunch as an adult-targeted beverage. The new look is by advertising/design agency TDA.

The new brand identity is characterized by a prominent, white dot pattern, intended to appear modern, friendly and light. Super-primary color blocking (green, orange, blue, red, yellow, purple) across the different flavors aims to create a strong shelf presence. In their previous design format, the bottles shared a common white background, with different colored type and different kids’ characters for the different flavors.

Bot was introduced in 2007 as a kids’ beverage, with marketing targeted to moms. It is a slightly sweet, low calorie, flavored water with all-natural ingredients (no HFCS, no dyes) and enhanced with vitamins and minerals. The drink proved popular with adults and will now be targeted to health-minded adults, 18 – 34. The formula is unchanged.”

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Jaspi Blanc

June 2, 2011 | 1 Comment

Designed by Atipus | Country: Spain

“The “blanc” is the white wine grape variety of the Jaspi collection.

It has a fresh character but with a touch of wood. This is what the label communicates. A classic representation of the vineyard, in the same way as in the rest of the collection, but in this case taking special attention on the leaves to give to the label a touch of freshness and color.”

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Pulsazione

May 27, 2011 | 5 Comments

Designed by Imaginista Branding | Country: Canada

Pulsazione is a European company operating in the beauty sector that believes in offering services and products at a price that is accessible to everyone. Their new line of lotions and creams are currently being sold in Pulsazione stores globally.

One of the brand’s core values is that their products and services are priced in a completely honest way, with no hidden costs. It was very important to carry this approach through to the packaging by keeping it simple, and labelling the tubes containing the product in clear, straightforward language.

There are seven families of product within the Pulsazione Cosmetics line. One of the main objectives of this project was finding a way to differentiate these families, while keeping the packaging visually unified. This was achieved through a numbering system, with each number representing a family of products.

The packaging had to reflect that the products and services Pulsazione offer are geared towards both a male and female market. Softer, curvilinear patterns were used on one side of the box to represent female consumers, and a harsher, geometric pattern on the other side to appeal to Pulsazione’s male audience.

The white fronts of the packaging coupled with the beautiful, vibrant colours used on the sides of the boxes ensure they stand out on the shelves in the colourful Pulsazione stores.

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Alturia

May 27, 2011 | No Comments

Designed by Menta | Country: Spain

“Alturia, from Alturia Wineries, is a white wine which focuses on native white varieties from Valencia.

The approach with which we designed this label was the rediscovery of the traditional Valencian ‘barracas’ (traditional houses of the Valencian truck garden), from a contemporary point of view.

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Jam Jar Sweet Shiraz

May 18, 2011 | No Comments

Designed by Cape Classics | Country: United States

“A retro-inspired red and white pattern, which replaced Jam Jar’s original checkered gingham on the capsule and carton. A change was called-for after the original design came under trademark infringement claims by a large food products corporation. An initiative was drawn to create a new, distinctive and lively design, that stayed true to Jam Jar’s messaging as “Sweet Perfect… Simple, Pure and Honest.”

Vinacoteca La Denominación

May 5, 2011 | 2 Comments

Designed by Javier Garduño Estudio de Diseño | Country: Spain

“La Denominación is a wine shop located in Salamanca. They wanted their own special wine to give to clients so they developed a completely handmade wine from their grape harvest. Bottling and labeling is all done by hand in two formats standard and magnum. The bottles are also wrapped in plastic with white circles simulating floral gifts.”

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Lovely Package

Curating the very best packaging design


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