Lovely Package

Curating the very best packaging design

Vodka 14

April 29, 2011 | 4 Comments

Designed by Jonathan Weiss | Country: United States

“Altitude Spirits tasked me with creating a consumer package for Vodka 14, their organic craft-distilled vodka, that reflected the qualities of the product itself: exceptional quality, purity, and sustainability. The bottle this design process yielded is a tall, elegant  and simple form, decorated with just black, white, and grey pigments. Lots of undecorated space on the bottle highlights the exceptional clarity of the product. The artwork itself is strong but understated, big bold type in a face cut just for this package alongside the hand-drawn mountain motif. Best of all the entire package is recyclable in most municipal recycling programs here in the United States. The closure is aluminum and recyclable synthetic rubber, the safety seal is recyclable PETG instead of the usual non-recyclable PVC, and the bottle is glass decorated with nontoxic ceramic pigments silkscreened on.”

AER20-200

April 26, 2011 | 1 Comment

Designed by Antti Kangas | Country: Finland

“Record cover for the debut 12” vinyl EP of my personal electronic music project, AER20-200. The aim was to create an interesting, unique and catchy package, which would also be in line with the style of the music.

In this design, the cover consists of an outer sleeve made of white cardboard and an inner sleeve made of red paper. On the outer sleeve, all of the text, such as the names of the artist and the tracks is written by cutting out letter with a laser allowing the red inner sleeve to show through. There’s nothing printed on the outer cover itself – it’s pure white. As is the actual record. Only small engravings near the blank white center label tell which side of the record is which. The music itself is electronic and falls between styles such as glitch, idm, noise and techno. The machine made nature of the album is represented in the simplistic and almost mathematically precise form of the cover.”

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The Pizza Makers

April 19, 2011 | 1 Comment

Designed by Smith & Milton | Country: United Kingdom

“How do you communicate ‘just made’ fresh pizza? Everyone thinks a ‘pizza to go’ is going to arrive as a hot, rich cheesy feast (reality: warm, greasy, disappointment). The Pizza Makers have turned the problem on its head and only MAKE pizza. It’s fresh from their kitchens, so it can be delivered (or you pick up) to bake at your convenience.

They needed a brand idea to set the tone for all their communications. First a name that tells the story. And a strapline that completes it. Second, a store refit to bring the kitchen upstairs and into the shop window – people making pizzas is a great advertisement. Thirdly, a blackboard black and white, fresh everyday style to reflect it with the handmade quality of the process. The only colour online is the photography, and instore, of the excellent product itself.”

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Student Work – Erica Craig

April 12, 2011 | 7 Comments

Designed by Erica Craig | Country: Canada

“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.

The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.

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Original 16

April 1, 2011 | 6 Comments

Designed by St. Bernadine Mission Communication Inc. | Country: Canada

“Great Western Brewing Company, from Saskatoon, Canada, enlisted St. Bernadine to develop a new, premium Canadian Pale Ale for the domestic market. The brewery was founded in 1989 by 16 employees, who fought to save their jobs when a merger between Carling and Molson threatened to close the plant. They bought the brewery, and went on to win many international awards for their beer. Over twenty years later, this new beer is a tribute to the original 16 founders of Great Western Brewing Company, and the spirit, passion and dedication they have brought to brewing the best beer possible.

Premium cues include refined typography, ample white space, and silver metallics with gold accents. Initial market reception is extremely favourable.”

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Jovial

March 28, 2011 | No Comments

Designed by Pearlfisher | Country: United Kingdom

“Discussing the design of the new packaging for Jovial Cookies, Pearlfisher Creative Director Mark Christou says, “We’ve translated the look and feel of the pasta range for this new category and, in a sector dominated by brown and natural tones, the predominantly white packaging really stands out as an innovative brand equity. We’ve leveraged the illustration style to hero the natural ingredients and combined this with a playful photography style that takes the consumer back to the ‘jovial’ spirit of the brand.”

Jovial founding President, Carla Bartolucci says, “The response at retail to the packaging design has been overwhelmingly positive. The cookie design is not only eye-catching, light hearted and fun but it joyfully conveys the natural beauty of our organic ingredients”.”

Good Co.

March 28, 2011 | 3 Comments

Designed by Landor | Country: Australia

“o give the brand its voice, we took inspiration from the shops’ office-lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.”

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Pure

March 19, 2011 | No Comments

Designed by Family(and friends) | Country: United Kingdom

“Family(and friends) have completed a major refresh for Pure, the premium dairy free alternative to butter.

Pure contains no hydrogenated oils, artificial additives, GM ingredients or gluten and it has 70% less fat than butter.

But awareness of Pure as an everyday and tasty alternative to butter was found to be very low outside of the dairy intolerant market, so brand owners Kerry Foods commissioned Family and Friends to develop new branding.

Pure wanted to remind the broader health conscious consumer base that dairy free leaves you feeling lighter and brighter and is not just for people with allergies or dietary problems.

The brand is now more clearly called Pure Dairy Free, with an impactful, modern looking logo highlighting this product difference and creating a more specific recall.

The new packaging has a cleaner, whiter look that better reflects Pure’s qualities; a tasty spread that is also highly versatile for baking and cooking or adding a touch of extra flavour to dishes.

Alex Durbridge, creative partner at F&F says “Communicating purity and enjoyment was key”. “Each product variant carries a different mouth watering serving suggestion, emphasising taste and culinary use to customers when confronted with the pack on shelf”

Qual and quant research results confirmed that both users and non users much preferred the new look, which will launch into stores by mid March, supported by press advertising. Inner labels, brand tone of voice and style guides for other communications are also being developed by the agency.”

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Student Work – Tran Huynh

February 28, 2011 | 2 Comments

Designed by Tran Huynh | Country: United States

Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.

Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.

Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”

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Nooka x Karim Rashid

February 21, 2011 | 1 Comment

Designed by Nooka & Karim Rashid | Country: United States

“Fashion brand, Nooka Inc. and innovative designer Karim Rashid have begun a collaborative relationship to create a timepiece based on the synergies of “democratic design” and “universal language”. “Yogurt”, Nooka’s first circular design, will utilize soft and flexible polyurethane, making it similar to the Nooka ZUB line of watches. The display incorporates digital hexagons that comprise the hour in the middle while the minutes circle the outer display of the watch. This watch will feature sleep mode, a 12 and 24 hour display mode and will be available in 6 different “flavors”: blackberry, raspberry, blueberry, lime, plain (white), and non-fat (clear).

Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award.”

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Lovely Package

Curating the very best packaging design


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