Lovely Package

Curating the very best packaging design

Six Cents Series Three

November 2, 2010 | 0 Comments

Designed by 3 Deep Design | Country: Australia

“Smells like modern art. At their most compelling the creative arts go deeper than the aesthetic brilliance of a beautiful painting or the auditory indulgence of sa superb sonata. They explore the boundaries of our perception and the intersection of our senses, our emotions and our intellect. And we do not normally think of fragrance or the olfactory world as a typical playground of such ambitious art. But experimental project Six Scents is working hard to challenge this assumption” – Mavia Popova, Editor. brainpickings.org

Six Scents: Series Three is the third year that 3 Deep has collaborated with Six Scents Parfums. Series Three is an exploration into the nature of childhood memories and the influence of adolescence on identity. Six designers from six different parts of the world were invited to remember the most definitive experiences of their youth that led to their sense of identity today and to recall some of their most intimate childhood memories involving the sense of smell. Exploring the stories from one through six, innocence begins to fade and rebellion, reality and mischief kick in.

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Codizia for Men

November 2, 2010 | 1 Comment

Designed by Lavernia & Cienfuegos | Country: Spain

Codizia for Men is a male fragrance from the same brand which was launched three years ago the female market. It shares the quality product positioning, differential, and has a much lower price than high-end colognes. The packaging communicates similar attributes: sensuality, elegance, dynamism, etc. It does this following the same language and some of the characteristics of its female predecessor, as in the solution for the join between body and cap, but with changes that reaffirm their male personality: the colors and the volume, which moves from the horizontal to a vertical position for Codizia for Men. Is also distributed exclusively in the MERCADONA chain of supermarkets.

Student Work – Kevin Kwok

November 2, 2010 | 0 Comments

Designed by Kevin Kwok | Country: United States

“The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is each wattage has it’s own color identity.

The redesign also considered the environment, the new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.”

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Choclatea

November 2, 2010 | 0 Comments

Designed by Air Conditioned + Ann Field | Country: United States + United Kingdom

The combination of beautiful colourful watercolour illustrations and white packaging would ensure this packaging stands out on a shelf.

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Student Work – Johana Tran

November 1, 2010 | 0 Comments

Designed by Johana Tran | Country: United States

“Through a redesign that exudes a natural charm and confidence, Seventh Generation offers consumers a promise of liberation from the burdens associated with mundane household tasks. The package design utilizes sustainable materials, while maintaining a hygienic appeal, ensuring a product that users can trust to be safe for both the environment and the body. Tampons are packaged in individual molded paper pulp packs of 5, featuring a quick dispense method for convenience, while also offering the advantages of being easily portable and discreet. Pads are packaged in a sturdy paper pulp box. Toilet paper is packaged in a reusable biodegradable bag and the toilet cleaner features a hygienic hideaway nozzle.”

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Stemie

November 1, 2010 | 0 Comments

Designed by Cameron Snelgar | Country: Canada

“Growing up BMX riding and later trail bike riding for fun, I was always aware of the bike’s stem (the component that fastens the handle bars to the bike frame). On most bikes the stems protrude towards the rider. They’re a painful thing to hit. Stemie is designed to cover stem joints and cushion your body, thus reducing impact. The packaging needed to communicate what such a product does.

We decided to mimic the basic configuration of a stem riser and stem on a bicycle; by cutting a box diagonally across to resemble a triangle or 90 degree corner (basic shape of a bike stem). Originally we had the strap wrapping beneath the entire box, however later felt it would be more secure and intriguing, going through the box.

The package serves as a standing, hanging or upright display. As the product is durable and quite tactile, we mounted it on the outside of the box. The diagram on one side allows viewers to gain more understanding on how Stemie can be used.”

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Selekcija Brandy

November 1, 2010 | 0 Comments

Designed by Coba&associates | Country: Serbia

Problem: Rakia Bar is the original retail concept offering the traditional Rakia brandy in 165 different varieties throughout 3 bars in downtown Belgrade. The success of the concept brought them to start their own production of this precious spirit. World famous Slivovitz – the plum brandy and 5 other varieties needed a proper package in order to appeal to younger audience in search of quality and natural rakia.

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Colorcril

October 30, 2010 | 0 Comments

Designed by Mariella Leal | Country: Brazil

“Minimalist paint can designs for Colorcril. The idea is to categorize the product by color. The color of the can is the same color as the paint inside.”

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Penhaligon’s Christmas Gift Collection

October 29, 2010 | 2 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of the new Penhaligon’s Christmas gift collection. The gift boxes, which are based on the theme of anthropomorphic animals, deliver a bespoke gifting solution for the boutique perfumer. Briefed with delivering eccentricity and decadence, the new collection creates a fantasy world in keeping with the brand’s charismatic charm. Each range tells a story, from an afternoon tea party through to music and discovery.

“This was a fantastically collaborative process with the client – we both wanted to create something unique that didn’t rely on Christmas clichés. The use of bright colours makes a real statement and ensures the boxes are not too traditional.” Jovan Buac, Senior Account Manager, jkr. “That’s the beauty of Penhaligon’s – the careful blending of the old and the new – modern doesn’t have to mean forgetting the past, but feeling classic doesn’t mean being really conservative.”

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Microsoft Office for Mac 2011

October 29, 2010 | 0 Comments

Designed by Frog Design | Country: United States

The new packaging for Microsoft’s Office for Mac 2011 is easy on the eyes for a change. We’d love to know who is responsible for this work.

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Lovely Package

Curating the very best packaging design


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