Lovely Package

Curating the very best packaging design

Sartorial

October 4, 2010 | 0 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of jkr designed Sartorial, a new fragrance from boutique perfumer Penhaligon’s. In keeping with the charismatic eccentricity of the brand, Sartorial captures the smell of a Savile Row tailors shop. The scent was brought to life by renowned perfumer Bertrand Duchaufour inside Norton & Sons at 16 Savile Row, London. Duchaufour found himself captivated by the unique smell of the shop and tailor’s workroom, and as such, Sartorial evokes the masculine scent of sewing machines, needles, wool and cloth – the ultimate bespoke fragrance.

The packaging gives the Pengaligon’s brand (who are renowned for their heritage and history) a clean, elegant and more modern look. “Sartorial is for men of today and Savile Row is very much having a revival among young gents” said Jovan Buac, Senior Account Manager, jkr. “It was a challenging brief. We didn’t want to use any tailoring clichés and the design had to fit with the brand’s other fragrances, some of which have been around for over 140 years.”

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Crème de Santé

October 4, 2010 | 0 Comments

Designed by Streng | Country: United States

“Inspired by the lines of classic glass milk bottles, Crème de Santé packaging pairs subtle vintage charm with a clean, modern aesthetic. Matte silver screw tops and color-coded graphic wraps with a crisp geometric typeface create a freshly contemporary, yet elegant design.

This packaging takes refinement a step further with its multifunctional features. A convenient stacking system fuses three product tiers–soap bar, exfoliant cream, and treatment cream–into one. And the curved top of the exfoliate cream acts as a soap reservoir which holds the custom-shaped bar perfectly.

Such attractive, versatile packaging captures the eye on store shelves and challenges the notion that product is best kept hidden in a cabinet at home. On the contrary, Crème de Santé packaging is ideal for prominent display.”

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Naked Grape Spritzers

October 4, 2010 | 0 Comments

Designed by Dossier Creative | Country: Canada

“In the Canadian wine market, Naked Grape has become a massive success. Its continuing popularity prompted the creation of a new Naked Grape brand: Naked Grape Spritzer – a line of ready-to-drink wine spritzers. Sales of Naked Grape Spritzer surpassed initial forecasts within six months of launch.”

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Steven Smith

October 4, 2010 | 4 Comments

Designed by Sandstrom Partners | Country: United States | Fonts: New Yorker Type, Avenir, Depot

These gorgeous tea boxes, sachets and bags are made to an exceptional level of quality. Beautiful labels wrap around the front and side of the box, and lovely details like die cut box flaps and string tie closures make this packaging extra special.

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Sokenbicha

October 3, 2010 | 0 Comments

Designed by Platform | Country: United States

“Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, arrives then as the revival of bottled tea — offering five formulas that balance ancient wisdom with modern taste.

The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for Sokenbicha to grow into new markets authentically, consistently, and powerfully, without being lost in translation.”

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Andorinha

October 2, 2010 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom | Fonts: Sloop, Trade Gothic

Task: To re-inject authenticity and premiumess by recapturing its cultural roots and heritage.

Scope: Brand identity and graphic design.”

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Miller Genuine Draft

October 1, 2010 | 0 Comments

Designed by Slava Fedutik | Country: Russia | Font: Bank Gothic

Beautiful pattern-oriented packaging concepts for Miller beer.

Tonka Negro / Neroli Blanco

September 30, 2010 | 0 Comments

Designed by Cosmetika | Country: Colombia | Fonts: ITC Avant Garde Gothic, Sackers Gothic

“Sophisticated and unique, the Tonka Negro/Neroli Blanco (Black Tonka and White Neroli) collection stands out for its elegance and glamour with its clean and straight shapes. Two fragrances get together to conquer the insatiable taste of the Hotel Avia 93’s hosts, located in Bogotá. Tonka Negro represents a intense aroma with sensually savage effects; Neroli Blanco is the royalty’s perfume (Azahar flower), which represents the beauty and elegance.”

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Armormount

September 30, 2010 | 0 Comments

Designed by José Luis García Eguiguren | Country: Spain

“Armormount  its a client based on New York  – USA.  With such a small budget Gworkshop had to redesign the brand and the packages.  For this project there were a few limitations such as using the images that the client had. The idea was to let the product be the protagonist of the box by its form and boldness. The color is represented by the main lines of armormount – premium TV mount products.”

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McCafé

September 29, 2010 | 0 Comments

McCafé Packaging

Designed by There | Country: Australia

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

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Lovely Package

Curating the very best packaging design


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