Lovely Package

Curating the very best packaging design

Italian Spaghetti

November 22, 2010 | 2 Comments

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”

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Sandtrap

November 22, 2010 | 0 Comments

Designed by Mash | Country: Australia

“A new wine from Tupelo. First drowning in water, now sinking in quicksand. A different approach was taken to the Tupelo wines, with an abstract molecular illustration of quicksand (instead of the photographic approach of the previous Tupelo wines). Sandy yellowed uncoated paper serves as the backing for this sketched piece done by Peta Kruger and Mash.”

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Miller Coors

November 22, 2010 | 0 Comments

Designed by Kyle Fletcher | Country: United States

“Packaging concept for Miller Coors. 96 oz. of pressurized beer for the Nascar crowd. Drink it, spray it on your friends or wife, or light it on fire.”

Burn Cottage

November 21, 2010 | 0 Comments

Designed by Mash | Country: Australia

“Something we’ve been looking forward to for a long time, the Burn Cottage wines have been released. The labels, thick  uncoated stock with the branding imagery wrapping around the imported French glass, mirroring the poster cut up business cards. Oh, and the wine is just as
tasty as the packaging.

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Student Work – Nuno D’Almeida

November 20, 2010 | 0 Comments

Designed by Nuno D’Almeida | Country: Portugal

A student design solution to package the Helvetica movie of 2007 in a limited edition box to commemorate its 50th anniversary.

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Bodegas Casa Primicia

November 20, 2010 | 2 Comments

Designed by Fammilia | Country: Spain

“The new design of the Julián Madrid bottle and label enhances the specialness of this signature wine, so closely identified with the family winery.”

Evo Product Cases #2

November 19, 2010 | 0 Comments

Designed by Mash | Country: Australia

“An update to the sales cases Mash completed a few years ago for Evo. As before the cases needed to hold a selection of Evo products, to be used by sales reps when visiting potential and existing buyers. Mash sourced wooden brief cases, customised the insides and screen printed the outer side of the cases.”

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E (Enigma) – Alpha, Box & Dice

November 19, 2010 | 0 Comments

Designed by Mash | Country: Australia

“Sing the alphabet song, A B C D F, hang on something’s missing! Not anymore, Alpha Box and Dice have now released E (Enigma). Another letter in the ever increasing Alpha Box & Dice range of wines. One day the whole alphabet will exist. If you have the complete collection you can sell up and retire to the Bahamas as this preschool lesson will become more collectable than Mark Rothko’s Grade 3 art-class drawing.”

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Nyt Syn

November 18, 2010 | 0 Comments

Designed by Raymond Skaustein Johannessen/AarhusKontoret | Country: Denmark

Packaging designed for Danish optician chain Nyt Syn.

Bru

November 18, 2010 | 0 Comments

Designed by CB’a Design Solutions | Country: France

“For this redesign, Spadel collaborated with CB’a Design Solutions in Brussels to make it a success. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.

Through the volume and labels, CB’a Brussels focused on giving a timeless while very elegant look to the two product lines: still and sparkling water. Bru is now slimmer and slender and is sitting on a solid base where the name of the brand can be read. The curves are simpler and pure. The differentiation is achieved through a blue or white color-coding. Last but not least, the glass is recycled, the labels’ sizes and the bottle weight have both been reduced to make it eco friendly.

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Lovely Package

Curating the very best packaging design


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