Lovely Package

Curating the very best packaging design

EVR

October 29, 2010 | 0 Comments

Designed by Dragon Rouge | Country: United States

“The new brand positioning, name, logo and packaging was created by Dragon Rouge, a global branding and design consultancy. “The first challenge for the Dragon Rouge team,” says Eric Zeitoun, president of the New York office of Dragon Rouge, “was to remove all associations with alcohol for the beverage.  Initially, Preventiv Waters’ flavors were named ‘Pomegranate Pinot,’ ‘Cabernet Grape,’ and ‘Berry Bordeaux,’ referencing three red wine grape varietals.”

Dragon Rouge helped develop the new brand positioning, built around the brand idea of fueling ‘positive momentum’ for a healthy lifestyle for the target consumer who tends to be proactive in their lifestyle and attitude when it comes to health management.

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Leap

October 29, 2010 | 0 Comments

Designed by We Recommend | Country: Sweden

“Kapacitet works with the development of the web content management product ‘leap’ and associated consultancy services. Through the software and its use as well as in the visual identity, leap emphasizes softer, more human elements instead of the technical aspect of the product. leap is the new generation of web content management systems, entirely developed on the Microsoft .NET platform.”

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Tuaca

October 28, 2010 | 4 Comments

Tuaca

Designed by Cue | Country: United States

“Tuaca was often referred to as the “dustiest bottle on the shelf” until bartenders rediscovered it and began recommending it to their patrons. Often misunderstood, the product relied on word of mouth to make it credible. The new design gives this premium liqueur more energy and an intriguing personality.

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Hipo Hyfryd

October 28, 2010 | 1 Comment

Hipo Hyfryd

Designed by Kutchibok | Country: Wales, United Kingdom

“Welsh based company producing luxury vegan chocolate truffles. Kutchibok produced their new corporate branding and packaging.”

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Student Work – Winnie Yuen

October 28, 2010 | 0 Comments

Designed by Winnie Yuen | Country: United States | Fonts: Gotham, FF DIN

“Pure Coal®, a 100% natural bamboo charcoal, is a sustainable alternative to traditional charcoal. The product offers consumers a delicious and playful barbecue experience, while maintaining the Kingsford’s guarantee of quality.”

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VS Wines

October 27, 2010 | 0 Comments

Designed by FeedbackMP | Country: Spain

“New wine packaging design by FeedbackMP Barcelona, for VS wines from Costers del Sió winery located in Lleida, Spain (Appellation of Origin: Costers del Segre).

The main marketing objective to FeedbackMP team was to reposition this range of products to make it more attractive to its target audience: mostly young people seeking a distinctive component in the product image, a quality wine, easy to drink and understand, with excellent value for money.

A white, a rosé and a red wine integrate the range of VS wines.

The minimalist design of these labels helps to highlight the counter of wine shops and make it memorable and remarkable in restaurants, natural habitats of these wines.”

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Rubén Álvarez Yogurt

October 27, 2010 | 2 Comments

Designed by Zoo | Country: Spain

“Packaging design for the new fresh yogurt product line by chocolate artist Rubén Álvarez.”

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Student Work – Fredrik Staurland

October 27, 2010 | 0 Comments

Designed by Fredrik Staurland | Country: Australia

“A limited-edition packaging design for a t-shirt, packaged in a giant fortune cookie, with the fortune on the t-shirt inside.”

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Aveda Men

October 26, 2010 | 0 Comments

Designed by Duffy & Partners | Country: United States

“The quietly sleek, earth-toned packaging of Aveda Men is made, of course, with post-consumer recycled material. After all, unchecked global warming–with its rising temperatures and humidity upticks–would wreak havoc on men’s heads.”

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The Celt Experience

October 26, 2010 | 0 Comments

The Celt Experience

Designed by Kutchibok | Country: Wales, United Kingdom

“The Celt Experience is a brewery inspired by Celtic history, to produce a range of organic ales, hand crafted lager and organic ‘pops’. The Celt Experience combines modern brewing equipment with ancient Celtic brewing methods, creating flavoursome and holistic beers.

We produced all creative design work for The Celt Experience encompassing its brand ethos of quality distinctive beverages.”

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Lovely Package

Curating the very best packaging design


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