Lovely Package

Curating the very best packaging design

Phetradico Bieren Phoenix

March 27, 2013 | 0 Comments

Designed by Koen Overeem | Country: The Netherlands

“Phetradico Bieren is a Dutch brewery that brews Phoenix seasonal beers. The designs are based on Phoenix’s original designs by the dutch designer N.P de Koo.”

Pfeffersack & Soehne

March 26, 2013 | 3 Comments

Designed by Pfeffersack & Soehne | Country: Germany

“The handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family.

Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.”

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Pablo Y Walter

March 26, 2013 | 0 Comments

Designed by Biles Inc. | Country: United Kingdom

“Leading UK wine distributor and producer BOUTINOT, has unveiled a new exciting Argentinean Malbec from Mendoza called Pablo y Walter, with all new packaging created by London award winning design agency, Biles Inc.

Symbolised by a handshake on the bottle, the brand is an homage to the friendship between two wine industry figures Paul Boutinot (Pablo in Spanish) and Walter Bressia (the wine maker).

Through the use of rich and bright colours the wine’s packaging also aims to reflect the vibrancy, culture and colour of Mendoza.

“A good bottle of wine captures a time and a place and the spirit of the people that made it. Pablo Y Walter does exactly that” claims Anthony Biles, the agency’s creative director.”

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Fyne Ales Sanda IPA

March 25, 2013 | 0 Comments

Designed by Matt Burns | Country: United Kingdom

“The Fyne Ales Sanda IPA packaging brief was to capture a sense of the brewery’s provenance, with a true representation of the beer style, that being an American IPA.

Up front, a wood type (Dharma) and bold colour selection enforces the American characterises of the product, although it’s the finer detail which plays homage to the location of Fyne Ales. Fyne Ales is located in Argyll Scotland, right in the heart of Loch Fyne. The detail on the label references the area with illustrations of the Highland Cow, the iconic tree farms, the salmon, the rain and the stag.

There may be a sense of repetition in the placement of these illustrations, however the placement is purposely irregular. This is a subtle feature, but it is to demonstrate the diverseness and also the unpredictable nature of the land; There is always a surprise around the corner, whether it would be a pack of stag or an impromptu snow storm.

This detail is brought to life with a Tactile Varnish applied to a semi gloss coated stock.”

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Interapothek Toothpaste

March 25, 2013 | 6 Comments

Designed by Eduardo del Fraile | Country: Spain

“Range of toothpaste for a brand aimed at pharmacies.  The concept is inspired by the silhouette of the toothpaste as it is squeezed out of the tube.”

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Johnnie Walker Directors Blend

March 23, 2013 | 6 Comments

Designed by LOVE | Country: United Kingdom

“There are some things that money just can’t buy. The Johnnie Walker Directors Blend is one of them. Created annually by Johnnie Walker Master Blender, Jim Beverage, the exclusive Directors Blend isn’t available for sale, instead it is given out as “a personal gift to esteemed friends” of Johnnie Walker. Every year a unique edition is produced. Throughout the course of this year, Diageo will gift 504 individually numbered bottles of the 2012 edition.

In keeping with tradition, the bottle for the Directors Blend is designed by one of Diageo’s design partners; creative agency, LOVE was invited to design the bottle for the 2012 Blend. Instead of using the label to describe the contents of the bottle, LOVE chose to use it to celebrate the recipient of the Blend, drawing inspiration from Johnnie Walker’s Keep Walking philosophy.”

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Coppaia

March 21, 2013 | 2 Comments

Designed by Anti & Grandpeople | Country: Norway

“Anti & Grandpeople modernized the typical Chianti look with a big and narrow label. The elegant design makes the wine look more expensive than it actually is. This was also the client’s brief. The target group are people who are looking for a fairly priced, yet elegant quality wine. A wine suitable for most occasions.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | 0 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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ROOTS

March 15, 2013 | 3 Comments

Designed by Bob Studio | Country: Greece

“The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”. All for one and one for all.”

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Lovely Package

Curating the very best packaging design


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