May 20, 2014 | 1 Comment
Designed by Facing | Country: Switzerland
“The brand identity of the economy line stands for a strong cost-performance ratio. The economy range focuses on price without being positioned on the lowest level. The legal requirements are more than met.
The line delivers brand quality for a good price as well as a wide product range. The quality of the food is as good as the products of any manufacturer`s brand.”
May 17, 2014 | 0 Comments
Designed by TAXI | Country: Canada
“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.
The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”
May 17, 2014 | 0 Comments
Designed by The Woork Co | Country: Spain
“It’s always great when a great product arrives at your desk and you have to name it, brand it and package it. That’s what happened when this awesome belgian beer produced in Toledo, Spain arrived to our hands. Artisan Beer’s Market has been terribly growing for the last year and we needed an eye-catching name and image to make it look different from its competitors when someone is about to order a beer in a bar. Barb & BIère (Beer in French) made the name and beards and different hair tones made the pack for the different varieties. All of it wrapped with a sense of artisan made, from the illustrations and the lettering to the printed materials’ choice. “
May 15, 2014 | 0 Comments
Designed by Elefante Project | Country: Brazil
“Exclusive gift of 100 limited edition pieces. The idea of offering a unique blend of tea came to stimulate a break moment and encourage the slowdown. We visited the Tea House Paratea, and after an afternoon tasting various ingredients we developed four special blends for the Elefante Project. Delivered in a charming glass and four different labels, carefully designed referring our special care with the organic tea.”
May 1, 2014 | 0 Comments
Designed by CODO Design | Country: United States
“Sitka Salmon Shares is a Community Supported Fishery that delivers the freshest King, Coho and Sockeye salmon to the Midwest from Sitka, Alaska.
This Share Box is one of the most important touch points in their brand experience and Sitka Salmon Shares wanted something special that people would share with friends and keep out on the counter after use.
So we used the entire box as a canvas to communicate the idea of Wild Alaska, Sitka Shares’ superior sustainability focus and a little bit of humor on the inside flap.”
April 30, 2014 | 1 Comment
Designed by Nicholas Felton | Country: United States
“The labels we use for our wines are based on the data behind the wine itself; what it is made of, how it is made, the finished chemistry, etc. We approached Nicholas Felton to implement this concept in an original way. You can read more about the philosophy and reasoning here.”
April 29, 2014 | 0 Comments
Designed by Strømme Throndsen Design | Country: Norway
“Ringnes is Norway’s largest brewer and part of the Carlsberg Group. Strømme Throndsen Design has redesigned their Nordlands Pils, a regional Northern Norwegian beer with a history dating back to the 19th century, that looked to establish a more contemporary interpretation of their heritage.
All the original elements have been kept but have been redrawn and hand lettered with a retrospecitive appreciation for detail and craft, and the iconic Nordlands boat has been given more contrast and dynamism to stand out in the shelves.
The redesign clearly provides the beer with a high quality and brand sensitive revision of the established local pilsner.”
April 29, 2014 | 0 Comments
Designed by Robot Food | Country: United Kingdom
“Juicing has taken the UK by storm and new company, Roots & Bulbs, has responded with London’s first cold pressed juice bar. Their first shop recently opened on Thayer Street (off Marylebone High Street) with branding and packaging by renowned branding agency, Robot Food.
Stories of celebrity juice diets and the health benefits of juicing are widespread, and with John Lewis reporting a 1000% increase in sales of juicers from 2012 to 2013, it seems juicing is here to stay.”
April 25, 2014 | 2 Comments
Designed by Nicklas Hellborg | Country: Norway
“What would one of Norway’s leading advertising agencies be without it’s own homemade beer? Well, thirsty is probably one of the things so we decided to brew our very own IPA beer at our office in Oslo to treat both our clients and our selves with.”
April 24, 2014 | 1 Comment
Designed by Eszter Misztarka | Country: Hungary
“The two kinds of grape, Cabernet Franc and Cabernet Sauvignon, that constitute this wine are grown in Villány, Remete-dűlő (remete – hermit, dűlő – hillside ). When choosing the cave-motif as the central icon of the design, I was trying to unfold the implication of this telling place-name, namely: the solace of a hermit. Then, this motif has been mixed with the Omega-sign, commonly known as the symbol of the beginning and end of all things. Another central motif of the label derives from a good observation of the wine itself: when serving genuine red wine, a so called glicerine-ring appears on the rim of the glass, creating a crown on the wine. Thus, my plan was based on this silver transition, referring to the high qualities of this wine.”