February 10, 2014 | 0 Comments
Designed by Barysheva Yana | Country: Russia
“Elixir was chosen as the brand name as it is widely known to represent eternal life, immortality, and well being. The brand logo was then set out in a clear and sharp font representing an up market professional appearance that will appeal to a broad consumer market.
In addition the logo includes the Latin slogan In Aqua sanitas this is taken from the Latin saying “In vino veritas, in aqua sanitas” . “In whine there is truth In water Their is health”. This combined with Elixir adds to the overall feeling of health, youth and vitality. To complete the Logo the words Vitamin Water are clearly displayed to insure the consumer understands and relates to the product and its contents.
The brand is divided into 3 varieties each with, A different symbol, Animal, number, vitamin content, and subtitle name that all directly represents the benefits of the individual products. The symbols, numbers, and animals have been carefully selected and combined to create visually attractive graphics. Each with deep symbolic meaning, enabling consumers to relate to the benefits of each product on offer.”
February 9, 2014 | 7 Comments
Designed by Alfredo Ortiz Catedral | Country: Mexico
“When I created the Brooklyn Grooming identity I got my inspiration from Victorian barber shops and nautical antiques. I wanted to reflect the “apothecary aesthetic” that recalls classic and timeless elegance that suggests a simpler time when grooming was paramount in our society to all men.”
February 8, 2014 | 1 Comment
Designed by A3 Studio | Country: Switzerland
“The Brasserie Artisanale du Château based in Lausanne, Switzerland, commissioned the graphic design agency A3 Studio to create four new labels for their traditionally made beer, as well new packaging.
The beers are brewed with a traditional process, for this reason A3 Studio has developed a graphic style which is both contemporary and traditional. The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand to emphasize the hand made production of the beer, they are inspired by old engravings and sailor tattoos.
Printed on craft paper, the labels stress the authenticity of the beer. The brown cardboard of the four-pack completes the look.”
February 7, 2014 | 2 Comments
Designed by lg2boutique | Country: Canada
“The Farnham Ale & Lager Brewery is a new company that has just made a splash in the world of Quebec Beers. The brewer, located in the village of the same name, called on lg2boutique to design a brand platform that reflected its product, develop a graphic identity, design packaging and the total identity of the platform.
The branding of Farnham Ale & Lager positions this new Quebec brewer as an innovative brand that stands out in its category because of its taste and because of its look.
All of the graphic elements were chosen to highlight the beer’s origin, which was this Eastern Townships railway town. The four flavours stand out with their strong colour codes, their degrees of bitterness are indicated by 12, 27, 33 and 64, highlighted numbers, and the diagonal cross symbolizes a railway crossing.
The platform contains packaging, promotional clothing, caps, glasses and coasters.”
February 7, 2014 | 1 Comment
Designed by TAXI | Country: Canada
“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.
Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”
January 9, 2014 | 1 Comment
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Famoso Neapolitan Pizzeria was founded almost a decade ago in Alberta, after partner Justin Lussier traveled to Naples and fell in love with the centuries-old staple. With over 20 locations across Canada, Famoso brings authentic recipes, fresh ingredients, and a vibrant atmosphere to pizza lovers nationwide.
This past holiday season, after years of requests to bottle their signature Campania tomato sauce, Famoso saw an opportunity to both satisfy customer demand, and give back to the community. St. Bernadine was tasked with designing the packaging for the sauce jars that complemented the current brand identity, supporting the brand’s ‘authentic’ attribute, and stood out on display within the landscape of their stores.”
January 5, 2014 | 1 Comment
WDR – World Design Rankings announced the updated design rankings of countries based on the number of design awards won at international juried design competitions and awards. United States ranked as number 1 among the 69 represented countries, followed by Italy, England, Japan, Brazil, China, Germany, Korea, Hong Kong and Turkey which took the top positions in 2013.
The WDR – World Design Rankings aims to provide additional data and insights to economists and journalists regarding the state-of-art in design industry. The ultimate aim of the world design rankings is to contribute to global design culture through advocating and highlighting good design. The rankings aim to provide a snapshot of the state-of-art and design potentials of countries worldwide by highlighting their creative strengths, design weaknesses and available opportunities.
See how each country stacked up.
January 1, 2014 | 1 Comment
Designed by Foundry Co | Country: United States
“My company Angry Man Salsa wanted to create a packaging that showed off the high quality hand crafted/ rustic feel of our product and brand. The brand centers around ‘The Angry Man’ who has prominent placement on the label. Along with the fact that most salsa doesn’t have appealing packaging we wanted to marry the best salsa in the world with the best salsa packaging around. And we had to sneak in our tagline “The little fire in all of us that fights for greatness”.
January 1, 2014 | 1 Comment
Designed by STUDIOIN | Country: Russia
“2013 was difficult but it also allowed us to achieve our ambitious goals. We created many interesting projects and won awards for our unique design of COMON SAVA wine. We’ve also expanded our presence beyond the Russian market, and are sure that the coming year will be even more progressive.
For the fifth year in a row we’ve create a New Year’s present to give to our friends and partners. The bright and starry design reflects our mood.
The team at STUDIOIN wishes a Happy New Year and good luck to everyone! Hurray!”
December 30, 2013 | 1 Comment
Designed by Freytag Anderson | Country: United Kingdom
“48 Miles Later” is a collaboration brew between Fyne Ales and Brewdog, all in the spirit of Brewdog’s recent #Collabfest. The result is a unique Smoked Chilli Black Ale named ’48 Miles Later’, relating to the distance between the Brewdog bar and the Fyne Ales brewery.
We were engaged by Fyne Ales to develop a label for a limited edition 750ml release of the beer. In collaboration with designer Matt Burns, we developed a concept that would incorporate the two locations as well as the breathtaking drive required to reach the brewery from Glasgow to the shores of Loch Fyne. We interpreted the twists and turns of the epic route using ink and roller onto A1 textured board.
In addition to the beer label we created a short brand film. The film evokes the taste, textures and warmth of the beer whilst capturing the craftsmanship and bespoke nature of the craft beer brewing process.”