Lovely Package

Curating the very best packaging design

Ugmonk 4th Anniversary

February 10, 2013 | 5 Comments

Designed by Jeff Sheldon | Country: United States

“To celebrate 4 years of Ugmonk we created a special Limited Edition 4th Anniversary Set featuring a custom designed number 4. There are only 200 of these sets ever made. The 4th Anniversary Tee features a soft water-based print on black 100% ringspun cotton tee and is carefully packaged in a custom flexible birch wood cylinder that is laser-engraved with the 4th anniversary seal.

When you fold back the flexible closure on this unique packaging, you’ll find the shirt accompanied by a numbered, solid wood letterpress block featuring the Ugmonk Anniversary “4.” These blocks were custom cut from Ginkgo wood that was reclaimed from a local estate. You can read the whole story about the wood here.

The final piece of the set is a collector’s card that I personally signed and hand-stamped with one of the letterpress blocks.”

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Student Work – Eric Lowery

February 10, 2013 | 1 Comment

Designed by Eric Lowery | Country: United States

“Hell’s Mouth is a fictional, restaurant catered to those who prefer even their most top-notch steaks covered in sauce. Founded by a priest who left the church to become a chef, their branding needed to portray true devotion to barbecue.”

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Float

February 9, 2013 | 0 Comments

Designed by Leynivopnid | Country: Iceland

“Float is a water therapy product, focusing on a deep and relaxing water experience. The healing properties of water are well known to relieve stress and improve well-being. Float adds a new dimension to the water experience, one of relaxation and total bliss.

Enjoy a blissful silence. Muscle tension, blood pressure and heart rate drop as you start sinking into a deeply relaxed state. Floatation helps to reduce the effects of stress, aids detoxification, offers effective pain relief, speeds up injury recovery and helps alleviate the effects of insomnia, depression and anxiety. After a floating- session you regain a sense of clarity, focus and both physical and mental renewal.”

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Crabtree & Evelyn 2012 Christmas Gift Collection

February 9, 2013 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.

The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel®  and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).

The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.

Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”

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Student Work – Rita Bastos

February 9, 2013 | 2 Comments

Designed by Rita Bastos | Country: Portugal

“Redesign of the Vinho Verde ‘Campo da Vinha’ wine label. ‘Campo da Vinha’ is a portuguese wine from the Northwest of Portugal. The Vinho Verde is the most unique product in the entire world with a blending of aroma and petillance that makes it one of the most delicious natural beverages.”

Eighthirty Coffee Roasters

February 9, 2013 | 1 Comment

Designed by Butcher & Butcher ltd | Country: New Zealand

“Originally designed in 2009 Eighthirty Coffee Roasters asked Butcher & Butcher ltd to refresh their packaging for 2013. The packs talk directly to your taste buds, celebrating subtle differences in each flavour, origin and blend. 

We maintained a simple colour palate, while the ephemeral typographic treatment allows each pack to have a unique voice, yet change as the coffee flavours and brand evolve over time.”

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Generous

February 8, 2013 | 2 Comments

Designed by Bowling | Illustration: Jens Claessens | Country: Belgium

“The idea was to create a family and to give each flavour a matching personality.”

Delhaize Soup

February 8, 2013 | 6 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving. 

The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour,  have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”

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Ricenoir Sake

February 8, 2013 | 2 Comments

Designed by Konrad Sybilski | Country: Poland

“Packaging concept for local products trade fairs during the Setouchi Trienniale 2013. Inspiration for the design is a bird that occurs in areas of Japan (Parus varius). Part of his body has a similar color to the color of the product – Ricenoir Sake and has a local character.”

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Timion Olive Oil

February 8, 2013 | 1 Comment

Designed by mousegraphics | Country: Greece

“Τhe brief: we want to emphasize with explicit directness, the honesty and fine quality of our olive oil production.

Τhe target audience: foreign clientele. people who value smartly presented quality.

The design: Honest Hellenic Products-Timion is one of the most present -relevant brand identities we have developed. At a time when Greece is openly criticized for misconducts, this brand identity adopts an unusually bold approach that verges on the humorous, while claiming a specific virtue as its very own differentiating quality. The logo design makes full use of the austerity implied by the brand name: honest, trustworthy, upstanding, are all properties indicated by the choice of fonts, the type of bottle, the clearly noted attributes of the product. Like an elixir, saved in modest, carefully measured proportions, the extra virgin olive oil of the laconian land travels abroad as a fine and well kept secret of the old but not lost Greek tradition.”

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Lovely Package

Curating the very best packaging design


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