September 10, 2013 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.
Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.
Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”
September 9, 2013 | 6 Comments
Designed by Red Pepper | Country: Russia
“Beer package concepts are usually very beautiful.
But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.
Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.
100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”
September 9, 2013 | 0 Comments
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
September 8, 2013 | 0 Comments
Designed by Lydia Nichols | Country: United States
“Good Fizz is an MFA project conceived to explore both branding and packaging for an invented kombucha company. Embracing the fact that kombucha is comprised of tiny living organisms, each bottle features happy illustrations of floating bacteria as well as custom type that wraps the entire bottle. The paper seal on top lists ingredients along with the warning, “Don’t Shake! It’s Fizzy Enough Already.”
September 7, 2013 | 0 Comments
Designed by Mundial | Country: Uruguay
“Based in Montevideo, Uruguay, COOK creates meal kits that are healthy and easy to cook. Each kit takes only a few minutes to prepare. You don’t need to be an expert in the kitchen because each kit has step-by-step of instructions, ingredients, and a video detailing preparation.
We worked with COOK to create an unique identity with illustrations and colors that represent the freshness of the product.”
September 6, 2013 | 2 Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Long Table Distillery is a producer of handcrafted, premium, small-batch spirits based in Vancouver, BC. Its West Coast heritage, expert knowledge, and dedication to organic, high-quality ingredients were the foundation for the design by Saint Bernadine Mission Communications Inc. A design identity that reflected the distillery’s commitment to craft and focus on small-batch quality was developed for its selection of unique gins, vodkas, and specialty spirits.
The design system needed to accommodate colour coding for flavours of their permanent line, as well as a system to allow for small artisan batches that are sold principally on site. To reflect the artisanal quality of the brand, key elements included a hand-stamped batch number, handwritten varietal, perforated edges, and dotted rules that act as a device to divide information on the label.”
September 6, 2013 | 3 Comments
Designed by Tait Design Co. | Country: United States
“I’ve always loved vintage toys and wanted to take the classic hobby shop airplane that everyone had as a kid and elevate the design to new heights. I have been working on the product & packaging design for the last 4-5 months and am now in a place where I can produce these in multiples at my home studio – I do everything completely by hand.
The packaging is very unique! With a satisfying velcro-snap, it opens up to reveal the plane parts that are encased in the cardboard packaging. I’ve been meticulous with every design detail in the creation of this product.”
September 6, 2013 | 0 Comments
“We needed to create packaging that allowed Mountain Goat to stand out as the quality contender, whilst avoiding the conventions of many other labels (colour choices, obvious apple imagery etc).
Yet it still needed to be clear it was a cider. For this, we imagined the kind of orchard a brand like Mountain Goat might source its apples from.
We then entered relevant terms into Google image search, and created a visual mashup of the more random results. These became the inhabitants of the orchard, such as the two-stepping goats, car castle, sneaky ninja and drum tractor.
The final product was this quirky, illustrated label which gave us a unique visual language for all packaging and communications.”
September 5, 2013 | 0 Comments
Designed by Lundgren+Lindqvist | Country: Sweden
“O|O Brewing is a recently founded micro-brewery built upon a foundation of many years of home brewing. Founded by two beer connoisseurs – O|O aims for quality rather than quantity, brewing high-end beers serving as a suitable alternative to the traditional choice of wine in fine dining contexts. We designed O|O’s identity and packaging. The logotype was inspired by brewmaster Olle Andersson’s peculiar glasses, his characteristic appearance having become somewhat synonymous with the brand.
With many friends of the brewery being involved in creative disciplines – we designed the labels leaving a defined space serving as a canvas for artist collaborations. With each beer being produced in limited quantities, the labels will serve as a micro-gallery growing over time.”
September 5, 2013 | 4 Comments
Designed by Moxie Sozo | Country: United States
“Earth & Vine Provisions offers more than 60 different jams, sauces, dressings and beverage elixirs for the gourmet market. Whether someone is a beginner cook or an advanced chef, the California-based company offers something for everyone. Earth and Vine’s dedication to crafting the finest products on the market has garnered them numerous international awards, but also means the products are priced at a premium. Unfortunately, the branding and packaging did not reflect the quality of the food itself. Moxie Sozo was hired to rebrand, reposition and repackage Earth and Vine’s entire lineup. Beginning with the beverage elixirs, the agency examined every aspect of Earth and Vine’s offerings, including the pricing strategy. Since relaunch, Earth and Vine’s sales have increased over 450%. The company is now positioned for strong growth and is reaching a far greater audience than ever before.”