Lovely Package

Curating the very best packaging design

Village Farms

December 16, 2012 | 3 Comments

Designed by Edmundson Martin | Country: United States

“Village Farms grows and markets greenhouse grown, high quality hydroponic produce throughout the U.S. Their varieties include a full line of hydroponic tomatoes, peppers and cucumbers that are grown in a way that is healthier for people and the planet. Our goal with the rebrand was to create a current and cohesive brand voice to enhance shelf presence and freshness perceptions. We helped develop trademakable variety names that key on flavor profiles and simplify dual language application. The new packaging system utilizes clear labeling to enhance product visibility, while consumer-friendly typography and custom illustration combine to create the feeling of a contemporary farmers market.”

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Austerity Measure

December 15, 2012 | 0 Comments

Designed by Distil Studio | Country: United Kingdom

“Against a backdrop of an economy still struggling to recover, our Christmas gift to clients and friends this year is a little easier to swallow… an Austerity Measure to raise a smile.

“Design agencies will often send bottles of wine or port to their clients at Christmas but this is about the economies of scale, literally. We sent out 60 of these miniature bottles during the week that chancellor George Osborne gave his autumn statement, making the idea very timely. Yes, it’s tough out there… but it doesn’t stop us thinking of engaging ideas.” Neil Hedger, Distil Studio.”

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Force

December 15, 2012 | 1 Comment

Designed by Mountain | Country: The Netherlands

“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.

Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.

Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’

The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”

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6:05®

December 15, 2012 | 0 Comments

Designed by JWT MEA | Country: Lebanon

“In line with the environmentally-friendly values of the Beirut-based concept store 6:05®, JWT Beirut created the “Bag-to-Size Station” which instantly transforms any material, from recycled paper to textiles or shipping material, into tailor-made bags and packages of all shapes and sizes. This innovative low-tech solution has transformed packaging into an experience the customer can actively engage with.

The idea won the 2012 Cresta Design Packaging Award.”

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Student Work – Audun Stien

December 15, 2012 | 1 Comment

Designed by Audun Stien | Country: Norway

“The story began in San Antonio, Texas 1948 when the children of Mac Frankie started hanging out at the brewery. There wasn’t too much to do at the brewery for the young potential alcoholics, so they started playing games with the old corks laying around on the ground. Numerous games were invented at the brewery, and these games have been played all around the world without knowing the names of them. In your hand you have the toughest game of all the one we invented. “The Grenade”. Except for being one hell of a tough game we have brewed out most dangerous beer yet, using Frankie’s unique centuries old methods. Enjoy!”

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Tiger Beer Limited Edition

December 14, 2012 | 0 Comments

Designed by Ground4D | Country: Ireland

“After the relaunch of Tiger Beer in Ireland last year, Dublin agency Ground4D have worked with four international artists to design the Tiger Beer Limited Edition box collection. The illustrations appear on the outside of these bespoke boxes which contain a Tiger Beer glass. Peter O’Dwyer, creative director of Ground4D explained that “we wanted to create a four sided canvas for the artist to display their interpreations of what makes Tiger Beer and Asia distinct”. The artists who’s work appears on the boxes are Gisèle ScanlonWill Barras, Jasper Wong and Kozyndan. If you’re fortunate enough to live in ireland, you’ll be able to pick a set up in select off-licenses.”

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Student Work – Gustavo Bife Fernandes

December 14, 2012 | 1 Comment

Designed by Gustavo Bife Fernandes | Country: Brazil

“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.

This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.

It’s inspired by three main elements that, combined, serves the brand’s guidelines:
- The Wheat, representing beer.
- The Republic, representing Brazil’s old republic period.
- Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”

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Student Work – School of Visual Communication

December 13, 2012 | 2 Comments

Designed by Caroline Rosenkjær, Casper HoldenChristina StougaardNicolai HenriksenThorbjørn Gudnason | Country: Denmark

“A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.

We went after a minimalist no-bullshit package design, which gives the consumer nothing but the relevant. Furthermore will the package design be a necessary part of the advertising concept.”

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Tulip Winery

December 13, 2012 | 2 Comments

Designed by Israel Yosseph | Country: Israel

“A series of labels for Tulip winery, Israel. These premium wine bottles required prestigious labels, so the high quality of the products would reflect through them. In continuation to the new clean and minimalistic brand identity created a year ago, we chose a simple visual language with a single dominant graphic element. The letter “U” which also appears in the winery’s logo was originally designed so it would seem like the Tulip flower in reference to the brand name. Its unique shape generates a flowing and elegant contour and creates an aesthetic contrast between the light and dark shades on the bottle.”

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Schooner EXACT Brewing Company

December 12, 2012 | 0 Comments

Designed by Taphandles | Country: United States

“After five years in operation, Schooner EXACT Brewing Company approached Taphandles to update and expand on their master brand logo. Taphandles created a new brand system that allows for more flexibility while maintaining the ties to the nautical heritage of Seattle that inspired the original brand. At the same time, the new system better reflects their mature and growing brewery without forgetting where they came from. As Schooner EXACT begins to roll out their new brand, they have added bottled beer to their line-up for the first time. Taphandles updated their beer art and created 22-ounce bottle labels for their King Street Brown Ale, 3 Grid IPA, and Hoppy Holidays Winter Ale, with the goal of elevating the design to compliment the new master brand system and the quality of the beer. Each label is built on the same framework that allows for variation in color and the artwork unique to each style to stand out on the shelf.”

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Lovely Package

Curating the very best packaging design


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