Lovely Package

Curating the very best packaging design

Zombie Tarot

December 7, 2012 | 7 Comments

Designed by Headcase Design | Country: United States

“Quirk Books asked us to develop a zombie-themed tarot card deck. Rather than take a more typical overly-bloody horror approach, we conceptualized the project as a crazy, campy, late 50’s/early 60’s retro interpretation of a classic tarot deck. As B-Movie fanatics, we wanted to capture the off-beat zaniness those old movies have. We tried to bring a touch of wit and subtlety to the project, as well as a morbid sense of humor.”

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el huevo de Colón

December 6, 2012 | 1 Comment

Designed by Canya Studio | Country: Spain

“Creation and implementation for the corporate identity of this boutique high cuisine and delicatessen products. The ingredients were photographed on a light table and later treated by altering colors, textures – creating an original and exclusive line with this property. This concept was implemented in both graphic line product packaging and interior signage at the point of sale.”

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Honey Hunter

December 6, 2012 | 1 Comment

Designed by Fresh Chicken | Country: Russia

“Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a “bad” bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they’re waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!”

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The Tasting Bench

December 5, 2012 | 0 Comments

Designed by Be Friendly | Country: Australia

‘This branding and packaging is for a monthly curated wine club The Tasting Bench.

Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about, to an aesthetically savvy key market.

The twelve sequential multicoloured dots represents the monthly wine deliveries and also evoke an image of a dozen boxed wines. The slab serif type creates a visual base, or bench, which forms the basis of the branding and the business.

The packaging utilises a simple outline of a wine bottle to immediately communicate the contents of the box, re-enforcing the ethos that the wine is always most important at The Tasting Bench; not the price and not the amount of gold foil on the label. The ingredients; wine x4, tasting cards x4, love x lots, further communicate the simplicity and honesty of The Tasting Bench philosophy.

The box ingeniously ships four bottles of wine securely, allowing for the fact the each month the four bottles will most likely be completely different shapes.”

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Rationale

December 5, 2012 | 3 Comments

Designed by Re | Country: Australia

“Previously the chosen product by plastic surgeons and cosmetic physicians, Rationale, a pioneering organic skincare system, is now available to direct to consumers.

This super high-end skincare regime had to translate it’s scientific and medical heritage into the beauty category.

The 6-step system takes consumers through a simple numerical structure, 1-3 in the morning, 4-6 in the evening.

The unique properties and characteristics of each formula are expressed through the combination of graphical forms within theelegance of the numerical system. Sophistication with science at its core.”

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Tulkara Shiraz

December 4, 2012 | 0 Comments

Designed by IKON BC | Country: Russia/Hong Kong

“IKON BC was asked by Tipperary Hill Estate to develop a new look of Tulkara Shiraz wines.

People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather.

When we conceived the idea for Tulkara Shiraz we were trying to show people in Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. But wine-makers at Tipperary Hill Estate are still trying to do the best they can to produce wine grapes. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.”

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Student Work – Morgan Sterns

December 4, 2012 | 3 Comments

Designed by Morgan Sterns | Country: United States

“The Restored water identity and packaging concept was strongly influenced by the process of taking highly treated wastewater that would have previously been discharged into the Pacific Ocean and purifying it using a three-step advanced treatment process. My main objective was to create a brand that would be a blueprint for water agencies throughout the world in order to help solve local water supply issues.

The logo and identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass, and recycled wood materials. The final system resulted in the creation of a line of reusable water canteens that convey a modern and minimalistic approach to design while still functioning as a piece of art in the household.”

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Student Work – Carolin Boström

December 3, 2012 | 4 Comments

Designed by Carolin Boström | Country: Sweden

“Diamond is a concept collection of beauty and health care products. These packages are made to show how much you actually can do when you challenge the material. This project was made for the recreate packaging competition that Stora Enso and the Alto University hosted.”

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Saltimbanco

December 3, 2012 | 0 Comments

Designed by Dizen | Country: Argentina

“Saltimbanco is a garage project of an italian winemakers and a partner. The circus concept is because this project is for his own pleasure and fun but without loosing the artistic and balance idea that is requested to create a cult wine.”

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Fatto A Mano

November 30, 2012 | 1 Comment

Designed by P.S. Studios | Country: United States

“Imported from a small family vineyard in the Italian region of Tuscany, this red blend was named Fatto A Mano (hand made). The label design evokes a sense of whimsy and respect for the landscape, food, flavors and culture of this vaunted region. Simplicity, craft and tradition as well as visual appeal make this label and packaging a standout.

The “Cuts” of the pig serve as a metaphor and indicator to the composition of the wine blend, roughly 66% Merlot, 33% Sangiovese and 33% Syrah.

We had a little fun with the copy on the back, explaining the translation of the name. The pig on the label by no means implies that it “tastes of delicious bacon.”

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Lovely Package

Curating the very best packaging design


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