Lovely Package

Curating the very best packaging design

Volim

June 19, 2012 | 6 Comments

Designed by Kitchen | Country: Czech Republic

“The brief was to create packaging for a small local honey producer from Serbia. We used hand-drawn illustrations in a traditional Balkans naive-painting style. For each type of honey we created appropriate illustrations (flower honey, linden honey, forest honey).

the name “Volim” means “I love” in Serbian, so there is emotional connection with the product.”

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Mediterra

June 7, 2012 | 3 Comments

Designed by Cipmann | Country: Croatia

“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-based products that would emphasize their local origin and high quality. We came up with the brand name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity that evokes natural balance and puts the bee in the primary focus.

The package design is inspired by traditional jars of homemade food which were extremely simple and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to remove just one more element, it wouldn’t function any more. The color of the honey is actually the primary differentiator between the products, as it was in the old days. We think that the unobtrusive label lets the rich color of the honey speak for itself. And it speaks volumes.

The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar doesn’t stick to the surface.”

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Borderfields

April 12, 2012 | 1 Comment

Designed by Cubic | Country: United Kingdom

“The new Borderfields dressings range is about to hit the shelves in supermarkets throughout the UK. Made with deliciously tasty and healthy cold pressed rapeseed oil, the flavours include Simply Caesar, Honey & Mustard and Balsamic & Honey. The dressings are launched on the back of Cubic’s successful rebrand of Borderfields, which in the first year has seen sales of their Cold Pressed Rapeseed Oil double from 147,000 to 290,000 bottles.”

Stiegl Haus Bier

February 27, 2012 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.

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Wamssler Grand Royale

February 16, 2012 | 2 Comments

Designed by Boon How Low | Country: Malaysia

“This personal project is started because of my instant crush I had when I first had a sip of it.

Mead, also known as honey wine, is the first alcoholic beverage known to man. It is often known as an aphrodisiac drink as well as a preferred drink in the ancient Greece. Beside that, this historical beverage also had long been enjoyed in the medieval ages and featured in poetry, myths and folktales.

The packaging is designed with the intention to put it into the top-tier quality of mead, with an iconic status for the brand as well as the drink. As one of the main ingredients is honey, it makes a lot of sense to craft the bottle into a hexagonal shape, very much like the honeycomb. With simplicity and elegance in mind, I chose to have the logo etched on the front and the rest of the information printed on the back of the bottle.”

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Mleko i Miód

January 24, 2012 | 9 Comments

Designed by Beza Project | Country: Poland

“Mleko i Miód” (Milk&Honey) was designed for the Ministry of Foreign Affairs as a gift for the Polish EU Presidency. It is a set for preparing a traditional drink. Our studio delivered a turn key solution – from the initial concept design to full coordination and project management at the production level. It consists of a porcelain cup, spoon and a jar of Polish honey. The shape of each element and graphic design were inspired by motifs originating from Polish culture and tradition. The mug was sculpted to resemble a traditional milk can and the spoon is shaped like a quill pen – a nod to the poetic provenance of the term “a land flowing with milk and honey”. The detailed recipe for ”Milk&Honey” can be found inside the box.”

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The Hill Station

December 5, 2011 | 3 Comments

Designed by Studio Egregius | Country: Vietnam

“The Hill Station is a business marriage of fine dining restaurant and deli/boutique, located in Sapa, Vietnam’s highest region. The client wanted a brand which both reminisces the essence of French Indochine days while standing independently as a contemporary identity. The Hill Station products range from fresh produce harvested straight from local farms, limited packaged delicacies such as wild honey, rice wine… to gourmet charcuteries or handmade silverware. At the same time, The Hill Station signature restaurant is a renovated French outpost, with a view from the clouds.

The design is inspired from Indochine’s visual cultures, from photographs, drawings, literary & cinema, architecture… and executed in a uniformed minimalist style. A fusion of the past and the current.”

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Mel de Cal Milio

October 31, 2011 | 1 Comment

Designed by Puigdemont Roca | Country: Spain

A clever and subtle solution for Mel de Cal Milio honey.

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Ballard Bee Company

October 10, 2011 | 4 Comments

Designed by TKTJ Design | Country: United States

“The design is based on the idea of honey being so basic, we created a chemical symbol “Bh” all for itself. The element is a pure chemical substance, that cannot be broken down in further, and by placing this honey within this realm it allows it to take on the idea of honey as purity. The packaging also seems to suggest something medicinal about the product, which is interesting considering honey has long been touted for many other things than just a sweetener.”

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Student Work – Danielle Mitchell

August 30, 2011 | 7 Comments

Designed by Danielle Mitchell | Country: United States

“This project was based on a lyric or song from The Beatles. I choose the song “Taste of Honey” and turned it into a honey brand. To showcase the variety of flavors in an elegant way, I designed a minimal type treatment and paired it with a honey comb pattern. The elements of the honey comb pattern also make the the bee and flower icons shown throughout the packaging and recipe cards.”

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Lovely Package

Curating the very best packaging design


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