November 11, 2012 | 1 Comment
Designed by Mara Rodriguez | Country: Spain
“With this project we tried to differ from the competition, as most of the designs use similar elements on their packaging which can be confusing.
We gave a dynamic yet casual feeling to the packing in order to attract a young audience, or people on the go.”
November 9, 2012 | 1 Comment
Designed by Robot Food | Country: United Kingdom
“Award Winning Artisan Yorkshire cheese producer, Shepherds Purse has embarked upon a full rebrand and packaging redesign.
Famous for Yorkshire Blue and their range of specialist cheeses made from ewe’s milk, cow’s milk and buffalo milk, Shepherds Purse has timed the rebrand to coincide with the launch of ‘Harrogate Blue’, adding an irresistible, soft, golden-bodied continental blue cheese to it’s current line up.
Yorkshire Branding specialist Robot Food was appointed earlier this year to develop a strong new identity and range of packaging for the company’s specialist cheese range. Working closely with the Shepherds Purse team, which has been bolstered by the return of youngest daughter Caroline from Apple, the consultancy has capitalized on the traditional values of the brand to produce an identity, which they say “heroes provenance and premium cues, while injecting the character of the company and the values behind it”.”
November 9, 2012 | 2 Comments
Designed by Studio h | Country: United Kingdom
“Studio h has created award-winning brand and packaging design for Aigua de Vilajuïga, naturally sparkling mineral water from the heart of Catalonia’s de Creus Natural Park since 1904, and famed for being Salvador Dali’s favourite water. Tasked with reviving this historic Catalan water brand by re-positioning it as a limited edition water for the global market, the Dali connection was taken as the inspiration for the unique brand personality.”
November 8, 2012 | 5 Comments
Designed by Fresh Chicken | Country: Russia
“Pietro Gala” is a new premium pasta brand, distinguished by handcraft manufacturing and high quality ingredients. Fresh chicken agency developed the brand name, character and designed production package. Pietro Gala is an italian chief cook, whose image features different kinds of pasta. Cardboard texture and one-colour print emphasize naturalness of pasta and generate positive emotions.”
November 8, 2012 | 5 Comments
Designed by MARK | Country: South Africa
“Akdov is an ‘underground’ alcohol. Its very name is cryptic – the word ‘vodka’ spelt backwards. Designed with tongue firmly in cheek, the bottle takes its cues from old-fashioned poison products. The ultimate aim is to create a brand that is coveted only by those in the know.”
November 6, 2012 | 2 Comments
Designed by Irving & Co. | Country: United Kingdom
“The premium product category of the new John Lewis own brand tableware packaging designed by Irving & Co. This formal range of tableware inspires and engages the customer through knowledge, provenance and quality.”
November 6, 2012 | 1 Comment
Designed by Magnus Eggerdink Wittersø | Country: Australia
“For generations the Eggerdink family has been exporting “Black Stone” to all corners of Europe. The black rocks from the Doornik area date from the Carboniferous Period 359 to 345 million years ago. The black stone is a dark limestone which takes a polish. It is also hard enough to have been used locally for pavements and kerb-stones. It is sometimes called Doornik marble, though this is geologically inaccurate. Enjoyed by people from the south east corner of Belgium for centuries and finally the attention it needs. And deserves.”
November 5, 2012 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“As part of an ongoing relationship with UK food producer Cranswick, Pearlfisher has designed the new identity, tone of voice and packaging for Simply Sausages - a range of gourmet sausages recently launched in Waitrose.”
November 5, 2012 | 1 Comment
Designed by Keen and Able | Country: United Kingdom
“Keen and Able originally approached G&J Greenall’s about an opportunity they had identified in the ‘G&T’ market for a bespoke tonic water to accompany their Premium London Dry Gin ‘Bloom’.
Fortunately, G&J Greenall’s was already talking to Fentimans about such an opportunity as both brands were perfectly matched through their Botanical distilling and brewing processes.”
November 2, 2012 | 3 Comments
Designed by Tomorrow | Country: United States
“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.
An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”