Lovely Package

Curating the very best packaging design

Mateo & Bernabé

July 13, 2012 | 3 Comments

Designed by TSMGO | Country: Spain

“The task provided by the Project Management Team (TSMGO) to the Design Team (Estudio Moruba) was to create a visual poem that would give personality to each of the creations of Mateo & Bernabé with a graphical design both recognisable and full of meaning.

Each of the varieties of beer would have the personality of a saint (without the liturgy or religious components) to make them more personable. The characteristics of each variety would be seen more clearly and would tell the story of each Saint associated with the place of which he is patron, to invite the commemoration of the saint’s day.”

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Student Work – Kamila Mitka

July 13, 2012 | 1 Comment

Designed by Kamila Mitka | Country: Poland

“Kasha Kasha is a new Polish brand of carefully selected eco-friendly agricultural products. The brand is targeted at young consumers concerned about healthy eating. The main objective of the project is a display of honesty. The cardboard packaging communicates unambiguously its ecological sourcing, while the subtle colouringis the effect of the application of eco-friendly printing methods. The image on the front of the packaging underlines the tradition associated with the product. Raster used for the image of a mill is intended to reflect the textureof the grains inside the box.”

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Mikkeller

July 12, 2012 | 2 Comments

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Summer Pilsner is the second in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color—when the label gets warm the bud turns into a flower. Limited to 3,500 bottles.”

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Student Work – Olivia Paden

July 12, 2012 | 1 Comment

Designed by Olivia Paden | Country: United States

“Brief: Repackage items for the existing online retailer, Dulce Mexico, that provides traditional Mexican candies, fruit snacks, and drinks from a variety of sub-brands. Rethink how Dulce Mexico can introduce themselves to a US market with a stronger brand presence.

Concept: As Dulce Mexico, currently an online candy retailer, is in a unique spot right now as they’re basically introducing themself to a US market, they have a unique opportunity and range of what they can do and how far they can push the brand. My solution to Dulce Mexico’s branding strategy is to play up the elements that are already unique to their candies, the oral experience and sinful indulgence of the sweet and spicy.

And so, the fun is in the foreplay, as Dulce Mexico’s packaging highlights the opening ceremony and sequence of indulging in Mexican candy. Adding intuitive elements such as tequila and tamarind mix further embraces the very experimental nature of these traditional desserts. Whether its girls’ night out, or girls’ night in, Dulce Mexico’s redesigned packaging catches the US market’s attention with a more playful, sexy, and contemporary eating experience.”

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Brouwerij ‘t Ij IPA

July 11, 2012 | 12 Comments

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

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The Dirty Apron Delicatessen

July 11, 2012 | 0 Comments

Designed by Glasfurd & Walker | Country: Canada

“The Dirty Apron’s Delicatessen offers hot lunches, gourmet sandwiches, take-home carvery meals, deli meats, local BC Cheeses, fresh flowers, and specialty ingredients and products.

Glasfurd & Walker were commissioned to design all packaging and promotional items for the Delicatessen. From bread bags, shopping bags and tape to gift boxes, lunch boxes and products on the shelves.”

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Pipcorn

July 10, 2012 | 8 Comments

Designed by Freddy Taylor & Noah Collin | Country: Scotland

“Pipcorn is a young company, who focus on producing organic, hulless popcorn. Inspired by 1850′s wooden, hand painted signage and the American grocery bag, our aim was to reflect both the honest and natural nature of the brand. Each bag is also hand-stamped, emphasises the homemade feel that lies and the heart of Pipcorn.”

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Bike Ribbon

July 10, 2012 | 0 Comments

Designed by jekyll & hyde | Country: Italy

“We designed the visual identity of the racing and mountain bike accessories manufacturer Bike Ribbon, we created the new packaging line. The packaging system relies above all on its typography and colour scheme to make the brand stand out from the competition. While putting the system together, great care was taken over the details, such as the appearance of the symbols in the assembly instructions.”

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Student Work – Mara Rodríguez & Catarina Pinheiro

July 9, 2012 | 3 Comments

Designed by Mara Rodríguez & Catarina Pinheiro | Country: Spain

“Dogs&Drops is a dogcare brand which takes care of our pets and keeps them clean and happy. We represent the dogs with and element of humour that will appeal to owners. We kept the look of the packaging clean to give it a hygienic feel, and paired that with bright colours to make the brand look young and fresh.”

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MYSTERIUM

July 9, 2012 | 3 Comments

Designed by Spotlight | Country: Romania

“Jidvei’s owner, one of the most competitive wine producers in Romania, decided to develop a new limited wine series designed to address a market segment well known for its general distrust towards the wine products: the night clubs/lounge bars arena. Our client needed a packaging concept that will standout among the much shinier presence of beer, liqueurs and other spirits.

The concept of the MYSTERIUM wines has originated in the secret of their making. Blended from up to three hand-picked grape varieties, the making of each MYSTERIUM bottle is a well kept oenological secret so that the final product shall be a mystery in itself, ready to be tasted and discovered.”

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Lovely Package

Curating the very best packaging design


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