February 6, 2013 | 2 Comments
Designed by mousegraphics | Country: Greece
“Τhe brief: we want our high quality products to become the preferred choice for beauty concious women.
Τhe target audience: women who are well informed and prefer not to spend on highly advertised products.
The design: what we needed to convey through the identity and packaging design of this range of products was trust and intimacy. It targets women within the very environment of beauty care and we decided to make this environment part of the design concept. Youth Lab is, by language and symbol choice, a straightforward reference to a personal laboratory, a place where each individual is treated specially and with the proper, tested materials. The retro futuristic character of the lab tube and the thin, elongated type font speaks of scientific seriousness, while the choice of fluorescent colors on rough carton paper, suggests calculated boldness and personality. The result is a product that is familiar but not boring, trustworthy but also linked with research and experimentation.”
February 5, 2013 | 5 Comments
“This Limited Edition Ouzo particularly reflects an old restorative formula with a proprietary blend of herbs and botanicals in high-proof alcohol and redistilled in a combination pot and column stills to deliver the original 1929 formula “true-to-botanicals experience” of Thoukis Kiprianou, founder and master distiller.
The label depicts the main ingredient , the anise plant (pimpinella anisum) of this unique aromatic spirit in an elegant way.”
February 4, 2013 | 0 Comments
Designed by Abby Norm | Country: Sweden
“Hornstull Brewing Society is a dedicated group of people with small egos and big dreams. Together, they are united by their love of beer and Hornstull.
Hornstull Honey Amber is their bottled tribute to Hornstull, a neighbourhood in southern Stockholm, Sweden. The beer has a special character, unique blend and unpolished qualities. Just like the area itself.
It’s an amber ale with honey from a local beehive, brewed by Pangpang Brewery exclusively for Hornstull Brewing Society.”
February 3, 2013 | 2 Comments
“Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. It is what is normally hidden underneath, the mirrored view. In a metaphorical sense, you could say it means going your own way, being different. And Verso is a very different kind of skincare. It has a unique and patented formula called Retinol 8 that helps the skin cells to mimic how young cells behave, effectively reversing the signs of aging.
The Verso Skincare brand identity & packaging design was developed for over a year by Today Creative: Susanna Barrett Creative Direction, Mattias Börjesson Brand Strategy, Tom Miller Senior Designer and Torbjörn Kihlberg Designer. Web development by Emil Olsson.”
January 28, 2013 | 5 Comments
Designed by The Graphic Order | Country: Australia
“Consisting of 38 different fragrances, this packing design is for scent branding company Air Aroma.
Each fragrance was given it’s own unique icon, combined with simple clean type this allows customers to easily identify each scent at a glance while standing out on the shelf from other brands.”
January 28, 2013 | 5 Comments
Designed by Lia McMillan | Country: Canada
“The project was to create an environmentally sensitive package for a box of chocolates.
Olmec Chocolates differentiate themselves by showcasing their raw, organic aesthetic. The box itself is made of 100% recyclable material. The chocolates are stacked on top one another and separated by a single strip of wax paper, eliminating the usual plastic mould and individual wax paper cups. The name of each chocolate is printed on the inside the box and coincides with the chocolate itself, as apposed to a more traditional legend that is typically printed on a separate piece of paper. The belly band is also made of recyclable material, and is held together by a wax seal.”
January 27, 2013 | 2 Comments
Designed by lg2boutique | Country: Canada
“lg2boutique has created the packaging for the fifth line in the range of Boris products. On the shelf you now can find the refreshingly new Boris Cuba Libre. This drink that contains alcohol is available in a 500ml format and tastes like a Caribbean cola that tantalizes with its Cuban flavour. lg2boutique was inspired by some rather strong Caribbean icons, presented within their Latin culture. We can see these references in the phrases “carro Americano”, “la Estrella Solitaria” and the recognizable “habano”, all of which contribute to Cuba’s reputation.”
January 25, 2013 | 3 Comments
Designed by Fischer Audio | Country: Russia
“Fischer Audio headphones were developed with the help of state of the art technology, framed in retro-styled housing, they feature natural wood with precise engraving. Their sound takes the best from both era in rich fusion of modern detailed and dynamic sound complemented by natural, full and rich vintage feel. All this is packed in light and portable design, so the headphones just disappear on your head.”
January 25, 2013 | 2 Comments
“Early proto-types for some packaging I’ve been developing with industrial designer Annie Lennon for our expanding tech accessories line. This was the first pass from the manufacturer, still a work in progress (we were about half-way through our brand identity redesign when we were working on this initial pass, palette and logo treatment wasn’t quite there yet).”
January 23, 2013 | 1 Comment
Designed by Cécile Dumetier | Country: France
“Branding and packaging for a brand of Tofu. The objective is to westernize this product and to encourage people to include it in their daily meals. To do so, a few recipes are included on the packaging.”