Lovely Package

Curating the very best packaging design

Chandon

July 16, 2012 | 1 Comment

Designed by ButterflyCannon | Country: United Kingdom

“To celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer”.

Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, tote bags, deck chairs and ice cream carts – all sporting the same American Summer theme.

“ButterflyCannon have managed to perfectly capture the essence of an American Summer for our limited edition bottles and in doing so created the perfect summertime accessory for our consumers” says Chloe Lloyd-Jones, Vice President ~ Wine Portfolio, LVMH.”

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Julep Nail Parlors

July 15, 2012 | 2 Comments

Designed by Turnstyle | Country: United States

“Julep Nail Parlors, with their trend-setting colors and toxin-free products, are cozy yet luxurious salons for healthier manicures and pedicures. For Julep, nail color lies at the intersection of beauty and fashion. It allows grown-up women to play, step out of their comfort zone and experiment with color and style. The company ethos is grounded in the “girlfriend” power of women emboldening each other to be their most vital, beautiful, confident, and happy. Popular with celebrities such as Anne Hathaway and Kate Hudson, Julep names their enamels after the stars they are inspired by. Blake is a sunny yellow, January is that perfect Betty Draper red and Gwyneth is a classic pink.”

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Bruken

July 14, 2012 | 1 Comment

Designed by mousegraphics | Country: Greece

“Brief: it is a new brand name in the market, create a bold packaging that will stand out among its competition.

Audience: construction workers.

Design: on a simple white background -the adhesive base of the product- we placed an iconic tile design. In diamond shapes and remarkable, bold color combinations (variating according to skus), our choice creates an eye-catching vitraille or op-art effect. A real pleaser, without design extravaganzas, it is the discreet reminder of the creative labour of your hands.”

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Mateo & Bernabé

July 13, 2012 | 3 Comments

Designed by TSMGO | Country: Spain

“The task provided by the Project Management Team (TSMGO) to the Design Team (Estudio Moruba) was to create a visual poem that would give personality to each of the creations of Mateo & Bernabé with a graphical design both recognisable and full of meaning.

Each of the varieties of beer would have the personality of a saint (without the liturgy or religious components) to make them more personable. The characteristics of each variety would be seen more clearly and would tell the story of each Saint associated with the place of which he is patron, to invite the commemoration of the saint’s day.”

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Student Work – Kamila Mitka

July 13, 2012 | 1 Comment

Designed by Kamila Mitka | Country: Poland

“Kasha Kasha is a new Polish brand of carefully selected eco-friendly agricultural products. The brand is targeted at young consumers concerned about healthy eating. The main objective of the project is a display of honesty. The cardboard packaging communicates unambiguously its ecological sourcing, while the subtle colouringis the effect of the application of eco-friendly printing methods. The image on the front of the packaging underlines the tradition associated with the product. Raster used for the image of a mill is intended to reflect the textureof the grains inside the box.”

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Mikkeller

July 12, 2012 | 2 Comments

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Summer Pilsner is the second in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color—when the label gets warm the bud turns into a flower. Limited to 3,500 bottles.”

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Student Work – Olivia Paden

July 12, 2012 | 1 Comment

Designed by Olivia Paden | Country: United States

“Brief: Repackage items for the existing online retailer, Dulce Mexico, that provides traditional Mexican candies, fruit snacks, and drinks from a variety of sub-brands. Rethink how Dulce Mexico can introduce themselves to a US market with a stronger brand presence.

Concept: As Dulce Mexico, currently an online candy retailer, is in a unique spot right now as they’re basically introducing themself to a US market, they have a unique opportunity and range of what they can do and how far they can push the brand. My solution to Dulce Mexico’s branding strategy is to play up the elements that are already unique to their candies, the oral experience and sinful indulgence of the sweet and spicy.

And so, the fun is in the foreplay, as Dulce Mexico’s packaging highlights the opening ceremony and sequence of indulging in Mexican candy. Adding intuitive elements such as tequila and tamarind mix further embraces the very experimental nature of these traditional desserts. Whether its girls’ night out, or girls’ night in, Dulce Mexico’s redesigned packaging catches the US market’s attention with a more playful, sexy, and contemporary eating experience.”

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Brouwerij ‘t Ij IPA

July 11, 2012 | 12 Comments

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

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The Dirty Apron Delicatessen

July 11, 2012 | 0 Comments

Designed by Glasfurd & Walker | Country: Canada

“The Dirty Apron’s Delicatessen offers hot lunches, gourmet sandwiches, take-home carvery meals, deli meats, local BC Cheeses, fresh flowers, and specialty ingredients and products.

Glasfurd & Walker were commissioned to design all packaging and promotional items for the Delicatessen. From bread bags, shopping bags and tape to gift boxes, lunch boxes and products on the shelves.”

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Pipcorn

July 10, 2012 | 17 Comments

Designed by Freddy Taylor & Noah Collin | Country: Scotland

“Pipcorn is a young company, who focus on producing organic, hulless popcorn. Inspired by 1850’s wooden, hand painted signage and the American grocery bag, our aim was to reflect both the honest and natural nature of the brand. Each bag is also hand-stamped, emphasises the homemade feel that lies and the heart of Pipcorn.”

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Lovely Package

Curating the very best packaging design


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