Lovely Package

Curating the very best packaging design

Student Work – Melanie Chernock

May 3, 2012 | 0 Comments

Designed by Melanie Chernock | Country: United States

“One of our assignments was to redesign the packaging for De Cecco, a famous brand of pasta. The brand takes pride in their high quality pasta and Italian heritage. Because De Cecco is so well known and familiar to many, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the rustic box and sticker label mimic the homemade packaging of fresh pasta.”

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Rahal Farms

May 2, 2012 | 4 Comments

Designed by Anderson Design Group | Country: United States

“Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”

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Pacharán Pamplonica

May 1, 2012 | 1 Comment

Designed by Contrabriefing | Country: Spain

“Licores Baines reinvents the traditional world of its most famous liquor with Pacharán Pamplonica, a new drink targeting young people that provides a visual challenge on finishing the bottle: the special proposal appears on the inside of the rear label, “El Puto Amo”.”

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Dependable

April 29, 2012 | 1 Comment

Designed by TAXI West | Country: Canada

“In a category known for over designed “flashy” work laced with starbursts, we decided to use simple, straightforward language (including the unconventional device of using actual sentence in the naming structure), a simple colour palate and a bold, graphic, almost utilitarian structure. This was done deliberately to reinforce the core value of dependability that Rocky Mountain Equipment the company possesses within the product itself. After all, dependability doesn’t scream from the rooftops. It just does its job the only way it knows how; the right way.”

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Student Work – Mike L. Perry

April 27, 2012 | 0 Comments

Designed by Mike L. Perry | Country: United States

“Trail mix packaging for three of the most popular mountains durring the Gold Rush. Packaging includes a thick cardboard outer layer to protect the mix inside along with a heavy duty grommet so that you can attach the mix to your carabiner for your hike.”

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Hilliard’s

April 26, 2012 | 8 Comments

Designed by Mint Design | Country: United States

“A new artisanal brewery opening in the Seattle’s Ballard neighborhood warranted a sleek contemporary twist on the vernacular of beer culture. A fresh application of a crisp herringbone pattern balances cleanly executed typography, channeling traditional European blackletter in a contemporary way.”

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Tom Lane x Air Jordan

April 26, 2012 | 1 Comment

Designed by Tom Lane | Country: United Kingdom

“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan.  What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.

The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”

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ShaveSafe

April 25, 2012 | 3 Comments

Designed by Runes | Country: Denmark

“ShaveSafe is a new patented concept where the problems of razor bumps, irritation and ingrown hairs are treated during shaving. You thereby avoid spending time and money on after care products.

ShaveSafe is an antibacterial shaving foam, used while shaving, waxing or in between treatments for permanent hair removal. The foam is invented and produced in Denmark.”

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Simply Oil

April 25, 2012 | 2 Comments

Designed by Glendall Design | Country: United Kingdom

“You are likely to be familiar with the bright yellow fields that populate the countryside but are unaware that Rapeseed can produce a culinary oil that boasts half the saturated fat of olive oil, high levels of Omega 3 and 6, and is produced using nothing artificial. Our client’s trials revealed their crop produced a delicious mild, nutty taste and a natural golden colour to the oil that was too good not to sell.”

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Student Work – Matthew Melling

April 24, 2012 | 7 Comments

Designed by Matthew Melling | Country: United Kingdom

“In the 1840’s thousands of people flocked to America in search of gold. My rebrand is based on the idea of discovering rare and valuable minerals, hence “Prospect Brewery”. The box appears to be a wooden crate full of rocks or coal. 6 small holes give the viewer a glimpse of the product inside. The bottles are painted in matte black to represent the rocks in which the minerals would have been found. The labels have a glossy finish and the design represents the crystal form of rare raw materials. The customer will discover 6 new beers for the first time with a sense of curiosity, and the award winning beer inside will not disappoint.”

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Lovely Package

Curating the very best packaging design


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