Vintage Packaging – Pharmaceutical Labels

Sourced from the collection of Such Pretty Things | Designed in Europe, early C20th

Vintage labels are a wonderful source of inspiration for modern packaging design. While some are very simple and a little lackluster, others are rich in beautiful typography and delicate linework. Production limitations and costs of the time meant a very limited colour palette was normally employed, often with striking results.

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Vintage Packaging – Stubby Beer Bottles

“The stubby beer bottle was Canada’s national beer bottle from 1961 to 1984. In 1961 the Dominion Brewers Association (now the Brewers Association of Canada) replaced the heavy, bulky, non-standard 12oz “pint” and 22oz “quart” beer bottles with a new more efficient designed “stubby” bottle to be used by all Canadian breweries.”

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Vintage Packaging – Matchbox Labels

Designed across Europe, mid-1900s | Source: Matchbox Labels on Flickr

Vintage packaging is a wonderful source of inspiration. Due to the cost of photography and production limitations, illustration reigns supreme, producing some beautiful graphic solutions to the many different messages and advertisements printed on matchboxes during this era. Check out a few designs that caught our eye below.

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Vintage Packaging – Imagination Paper

Designed in 1968 by Champion Papers – Creative Director: James Miho | Country: United States This is a conceptual packaging project created by Champion Papers to promote their line of Kromekote paper. Although these designs are now 42 years old, they have a timeless simplicity which has inspired many a supermarket own-brand over the decades. … Read more

Vintage Packaging – Pharmaceutical

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Vintage medicine packaging from the 1960s-1980s, most of which originate from the (out of print) 1984 publication Graphis Packaging 4. If you own this book or happen to know the designers of the first two pieces featured, please let us know in the comments.

Above: Designed by: Gary Emery of Emery Vincent Associates for David Bull Laboratories

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