The Primal Kitchen

The Primal Kitchen

The Primal Kitchen

Designed by Midday | Country: United Kingdom

“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”

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Marou

Marou

Marou

Designed by Rice Creative | Country: Vietnam

“Chocolate makers working directly at the source of the cacao farms are still very few and far between. Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon) is one such company who have created the first single origin gourmet bean-to-bar chocolate to come out of Vietnam. 

Marou was founded less than a year ago by two adventurous Frenchmen. They decided, to use the small amounts of cacao beans harvested, fermented and dried on small family farms throughout the Mekong Delta and southern highlands of Vietnam, to make an extraordinary chocolate.

Marou approached Rice Creative at the beginning of their adventure, with the mission to build the brand’s visual identity and packaging.”

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Mr Popple’s Chocolate

Mr Popple's Chocolate

Mr Popple's Chocolate

Designed by KO Creative | Country: United Kingdom

“Chocolate maker Mr Popple creates his bars using only raw cacao and organic, natural ingredients making them super healthy and super ethical. Each bar has a fun name which references the powerful nature and health benefits of the individual ingredients. These are each supported by a simple, solid graphic which is printed onto recycled card using rubber stamps and water based inks. The material for the boxes was chosen because of its rough appearance reflecting the raw nature of the ingredients. Using this technique means each time a box is printed, the graphic elements vary slightly in strength and position giving the customer a pack as individual as the handmade product inside. The chocolate bar inside is wrapped in soya based plastic, so in an all this is a totally environmentally-friendly product. Mr Popple’s Chocolate stands out as looking quirky and unique compared to the mass produced confectionery in the health food shops where it is stocked.”

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