Designed by Daniele Simonelli | Country Italy 8220 Inspired by a tour inside the Guinness Factory in Dublin during the Autumn of 2011 I started to
big belly band
Popular designs
Bowmore Unveils Year of the Dragon Special Edition Whiskey Packaging Inspired by Chinese Proverb
February 1, 2024
In celebration of the Year of the Dragon, Leo Burnett Singapore and Beam Suntory have unveiled a new, special edition packaging for Bowmore® Islay Single Malt Scotch Whiskey. The design is a striking visualization of a determined carp’s journey of transformation into a powerful dragon.
Coca-Cola’s Vintage Inspired Packaging Design by Steven Noble
February 26, 2024
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.
Steven Noble’s New Kraken Rum Label Illustration Features Sydney Landmark Destruction
February 18, 2024
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Studio Unbound Creates Design for BonaFide: A Healthy and Authentic Stock Cube Startup
April 22, 2024
Discover BonaFide, a revolutionary stock cube brand by Studio Unbound. Prioritizing health and genuine flavor, BonaFide eliminates high salt content and unnecessary additives, ensuring a clean, authentic taste experience in a transparent and innovative product design.
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
March 2, 2024
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
