Crabtree & Evelyn Keystone Florals

Crabtree & Evelyn Keystone Florals

Crabtree & Evelyn Keystone Florals

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has redesigned the packaging for Crabtree &Evelyn’s keystone Florals range – Lily, Rosewater and Lavender. The design debuted with the launch of new fragrance Iris in September 2010 and will now be seen on the remaining 3 fragrances in the Florals range when they launch in March 2011.

The graphic design of the range works within the conceptual world of ‘romantic femininity.’ The design for each fragrance is an original water-colour illustration that ‘grows’ around the bottle and the secondary packaging. All colours, patterns shapes, illustrations, photography, and textures are inspired by, or abstracted from, a representative of a specific garden plant or flower. The design story celebrates this natural vibrancy and passion; it is brimming with originality, colour and movement.

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Beautea

Beautea

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Designed by Pure Living | Country: Canada

“The challenge behind Beautea was to develop a line that reflected the earthy naturalness of an Organic Bath & Body line and feminity of the packaging since women were the prime consumers of this type of product. Also, since it is a bodycare line infused with Tea it was very important that the packaging reflect this and not mistaken for “drinking tea”. Inner packaging was sourced throughout the world and reflects the “cleanness” of a natural, organic line. Natural Fragrances developed by our Perfumeur in Grasse, France. All organic ingredients were sourced from Organic certified farms mostly in California. All organic tea extracts were sourced in Arizona through a specialized Tea importer. It was essential that the logo with the tea pot be sticking and reflected the ingredients inside the product… tea.”

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