Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has redesigned the packaging for Crabtree &Evelyn’s keystone Florals range – Lily, Rosewater and Lavender. The design debuted with the launch of new fragrance Iris in September 2010 and will now be seen on the remaining 3 fragrances in the Florals range when they launch in March 2011.
The graphic design of the range works within the conceptual world of ‘romantic femininity.’ The design for each fragrance is an original water-colour illustration that ‘grows’ around the bottle and the secondary packaging. All colours, patterns shapes, illustrations, photography, and textures are inspired by, or abstracted from, a representative of a specific garden plant or flower. The design story celebrates this natural vibrancy and passion; it is brimming with originality, colour and movement.