Arktis

Arktis

lovely-package-arktis-6

Designed by by north™ | Country: Norway

“Arktis is a artisan gelato company situated in beautiful Svolvær, in the heart of the Lofoten Islands. Arktis produce natural gelato and sorbet with only natural ingredients. The production is done by hand and all the flavours are blended in manually. We wanted to capture the lines and the motion of the ingredients to give the public an association of the product on everything from the stationary to the website. It was a important for us to distance the identity and the products from other competitiors on the Norwegian market.”

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Isbjørn Lite

Isbjørn Lite

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

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Mack Isbjørn

Mack Isbjørn

Mack Isbjørn

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

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