“I’ve always been fascinated with crisps packaging and ahead of starting a new packaging project this week, I wanted to give myself a quick fun branding exercise. I wanted to develop my own brand ‘QUINTINS&CO’ and to give it a modern edge and look with catchy brand names and a lively and diverse colour range. Supporting this are abstract shapes and symbols to finish the look. What’s your favorite flavour?
“The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.
Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.
“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”
Designed by Sogood | Country: The Netherlands “Sold and developed exclusively for Schiphol (Amsterdam) Airport, these crisps are hand-baked from potatoes grown at the farm of three real Dutch farmers. They started in 2004 to cook crisps from their farm grown potatoes. The special taste is not only due to the good quality of the soil … Read more
“We redesigned the identity and packaging for Pipers Crisps, the idea was deemed too extreme in the end, but we loved the work so much we wanted it to see the light of day. We commissioned illustrator Matthew Green to help develop the Piper and his world of friends to depict the various incredible Piper flavours.”
“BOPS – Baked Organic Potato Snack. Sales of the typical potato chip skyrocket during the summer months. With design elements that pay homage to the idea of the family picnic, evoke nostalgia and calls out to the nutritional value of the product, we created a package that jumps off the shelves from the typical earthy design of organic snacks and competes with the big guys and their greasy chips.”
“London agency, Falcon, has designed packaging for The Food Doctor’s new range of Wholesome Crisp Thins – an exciting range of Soya and Corn Crisps available in four sophisticated flavours (Hot Wasabi, Mild Korma, Spicy Chipotle, and Sweet Chilli), along with a Natural Multigrain variety pressed from 5 different cereals.
The packs answer the challenge to clearly communicate the health benefits of the crisps (they deliver high protein and fibre, along with 50% lower levels of fat than typical crisps) without compromising taste appeal, and compete effectively on shelf against other gourmet snacks.”
“Myself and others feel that there is a lack of a premium pringles product line. Therefore I decided to design one. The outcome is a product that will stand out from the other Pringles while retaining the well known tube shape. Simple and clean packaging design that will work in the Scandinavian market.”
“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”
“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”
“Watts Design, Melbourne, Australia is a brand specialist creating packaging for a variety of products for over 20 years. Watts Design was asked to create this new packaging for PIRANHA chicca chips, a gluten free snack thats made from chic peas. The film we chose for this product was a MATT BOPP, a semi transparent film that ads a touch of deli gourmet feel. With simple typography and basic flavour ingredient cameo photography, this design has been an instant success in the Australian marketplace. Very different, very tasty and very chic!”